Sr. Director, Pfizer Brand & Reputation

Role Responsibilities

Lead enterprise brand strategy and go-to-market (GTM) planning for Pfizer and priority therapeutic areas (e.g., Oncology, Obesity).
Drive the connection between the Pfizer master brand and TA/product brands to build coherent brand equity across the architecture.
Anchor strategy in audience insight and align with commercial goals across Consumer, HCP, Investor, and Advocacy audiences.
Develop and execute integrated brand campaigns across paid, owned, and earned media; ensure compliance, creative excellence, innovation, and cultural relevance.
Partner with Corporate Communications to develop and execute enterprise reputation initiatives and integrate enterprise narrative, reputation programs, and campaign work.
Oversee global brand identity (visual/verbal): ensure consistency/quality; develop brand guardrails, toolkits, and asset libraries.
Extend brand standards into AI-enabled environments (train/guide/evaluate generative AI tools against Pfizer standards).
Conduct brand equity analysis to refine positioning and messaging as markets/audiences evolve.
Collaborate with senior leaders and lead cross-functional working groups/steering committees; ensure agency/vendor alignment and budget discipline.
Build, lead, and mentor a high-performing team; foster innovation, accountability, and excellence.
Define and track KPIs and brand health metrics; optimize media spend and maximize ROI.
Stay ahead of trends, competitor/cultural shifts, and creative technology; champion storytelling, personalization, and digital engagement.
Basic Qualifications

Bachelor’s + 12+ years, or MBA/MS + 10+ years in brand strategy/marketing/integrated campaigns; or equivalent agency leadership.
Success leading integrated, multi-channel campaigns at scale for global brands (life sciences/pharma a plus).
Experience developing GTM strategies for Consumer, HCP, Investor, and Advocacy.
Track record managing large media budgets with measurable ROI.
Experience partnering with or within Corporate Communications on enterprise reputation/brand.
Expertise in brand identity governance (guidelines/toolkits/asset libraries), including AI-enabled content systems.
Strong analytical skills and creative vision; influence senior leaders.
Collaboration/problem-solving across cross-functional teams.
Deep understanding of healthcare ecosystem and Consumer/HCP journeys.
Thrives in fast-paced, high-ambiguity environments; meets deadlines.
Preferred Qualifications

Global brand/campaign experience across markets and cultures.
Ability to translate complex healthcare/scientific narratives into brand storytelling.
Experience leading both brand identity and campaign functions.
Familiarity with generative AI tools and applying brand standards in AI-enabled systems.
Familiarity with digital ecosystems, media partnerships, and earned strategies.
Experience leading/developing senior marketing teams.

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