Senior Field Marketing Manager - Brand Activations

Senior Field Marketing Manager - Brand Activations

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
Our AI Agent Fin is the highest‑performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always‑on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end‑to‑end across every channel, with minimal set‑up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams.
Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers.
What's the opportunity?

Fin is looking for a Senior Field Marketing Manager, Brand Activations to help bring our most important in‑person and hybrid experiences to life in North America. This role sits at the intersection of brand, demand generation, and sales, translating creative, high‑impact experiences into measurable pipeline.
You’ll partner closely with our Brand Activations team, who own our strategic events, community programs, and product launches. Your focus will be ensuring those programmes are set up to succeed in the field through strong sales enablement, thoughtful staffing, seamless on‑site execution, and clear performance measurement.
This is a hands‑on, highly cross‑functional role for someone who thrives in fast‑paced environments and is excited to build scalable systems from the ground up.
What will I be doing?

Own field execution for key programs: Lead the planning and on‑the‑ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
Build ancillary event programmes: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
Collaborate cross‑functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high‑quality experiences
Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution
What skills do I need?

6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
Strong experience supporting sales teams and building effective enablement programmes
Exceptional project management skills with the ability to juggle multiple complex initiatives
Experience owning on‑site execution for large‑scale events and high‑touch activations
A builder mindset – you’re excited to create structure, processes, and playbooks where they don’t yet exist
Strong communication and stakeholder management skills, with experience working cross‑functionally and externally
Data‑driven approach to goal‑setting, reporting, and optimisation
Willingness to travel as needed to support events
What success looks like

Events consistently deliver measurable pipeline and influence revenue
Sales teams are fully enabled and engaged in field programmes
Activations are executed seamlessly with strong attendee experiences
A clear, repeatable playbook exists for scaling global field marketing efforts
Strong partnerships are built across internal teams and external vendors
Benefits

Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews – great work is rewarded
Unlimited access to Claude Code and best‑in‑class AI tools; experimentation & building is encouraged & celebrated
Flexible paid time off policy
Paid parental leave programme
In‑office bicycle storage
Fun events for employees, friends, and family
Fin values diversity and is committed to a policy of Equal Employment Opportunity. Fin will not discriminate against an applicant or employee on the basis of race, colour, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognised protected basis under federal, state or local law.
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