Community Marketing Manager Job at Outerkind in Grand Rapids

Øuterkind is a creative marketing and advertising agency based in Denver, CO. We are on the hunt for a Community Manager that will bring their talent, drive and determination to our roster on behalf of one of our clients - a well-known national craft brewery in Grand Rapids, MI. You will be employed and managed by Outerkind, embedded on-site at our client’s taproom. This starts as a contract position with real potential to convert to full-time for the right person.

ABOUT THE ROLE
We’re looking for an outgoing, energetic community connector to serve as the on-the-ground brand presence for our client’s taproom. You’ll spend your week building real relationships with local businesses, clubs, media, and consumers to drive foot traffic and make this taproom the center of Grand Rapid's social scene.

Beer industry experience is a bonus, not a requirement. What matters most is that you’re a natural people person who thrives on building connections and creating buzz.

WHAT YOUR WEEK LOOKS LIKE

Getting out into the community — visiting local businesses, hotels, and event spaces to drive referrals and foot traffic to the taproom

Building relationships with local clubs and organizations (running clubs, sports leagues, social groups) to make the taproom their go-to destination

Getting product in front of the right people through quality sampling interactions and meaningful conversations

Managing outreach through email, text, and social to stay top of mind with your growing network

Hosting and supporting taproom events and community activations

Building relationships with local press, bloggers, and media for organic coverage

Coordinating with the marketing team to amplify taproom specials and events on social

Tracking the local hospitality and events scene and sharing insights with the team monthly

WHAT WE’RE LOOKING FOR

Extremely outgoing — you genuinely love meeting people and building lasting relationships

Already connected in Grand Rapid's social, business, or hospitality scene (or eager to be)

Comfortable working independently and managing your own time across a varied 40-hour week

Strong communicator in person, by phone, and in writing

Great organization skills to track outreach activity and report on results

Valid driver’s license and reliable transportation

Beer industry experience welcome, but not required

COMPENSATION
Base pay: $5,000 / month

Additional monthly compensation to include: performance bonus, business

#J-18808-Ljbffr