House Brand Product Coordinator - BMW

House Brand Product Coordinator – BMW
Location: Wadsworth, OH

Company Overview
Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH markets through ten enthusiast‑focused websites – ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off‑Road, RCI Off‑Road, EVANNEX, and TEQSPORT. The company serves automotive enthusiasts who are passionate about vehicle appearance and performance, providing parts, content, knowledge, and support to help vehicles come to life. Additionally, EAH serves a global network of specialty installer shops offering a “Do it For Me” option. EAH’s leadership team has achieved strong organic growth with market‑leading profitability, completed multiple acquisitions, and plans continued expansion of its served markets via acquisition.

Position Overview
EAH is seeking a House Brand Product Coordinator – BMW who is an exceptional leader and college graduate to maintain our extensive offering of house brand BMW products. The Coordinator will maintain existing products, ensuring competitive pricing and positioning on a regular cadence, managing healthy inventory levels, and promptly resolving any quality concerns. The role also requires collaborating cross‑team to create and execute a compelling new product development roadmap.

Responsibilities

Applicants should have a college degree in business.

Drive sales, gross profit dollar, and margin rate for BMW house brands to meet or exceed the specified budget.

Ensure accurate forecasting for projected volume, partnering with S&P to maintain healthy inventory levels on all BMW house brand products.

Gather customer insights and create a 12‑18 month compelling new product roadmap.

Determine specifications of new product concepts in collaboration with product and engineering while considering customer needs and enthusiast community wants.

Define a clear ROI for each product line or product considered for development.

Partner closely with the R&D, S&P, Product, and Marketing teams to turn the product roadmap into sellable inventory at or under both time‑to‑market goals and project budgets.

Set competitive and compelling retail prices.

Attractively and precisely merchandise products on our customer‑facing websites.

Accountable for individual product success by delivering on forecasted ROI.

Partner with the Marketing team to build and maintain an ongoing marketing calendar to ensure that house brand products are promoted regularly via our websites, email, paid search, SEO, social, and other channels.

Assist in finding influencers to promote new products.

Maintain house brand product lines in terms of merchandising, inventory, and competitive pricing/positioning.

Source vehicles required for test install.

Requirements

Achieve budget for overall BMW house brands with respect to revenue, gross profit dollar, and margin rate.

Demonstrate ownership of the BMW house brand product catalog.

Maintain pricing and inventory levels for all BMW house brand products.

Create a running 12‑18 month roadmap of compelling performance products.

Drive development of new products forward at both micro and macro levels; conceptualize and execute creative solutions to roadblocks.

Meet or improve upon a 12‑month time‑to‑market for new product releases.

Collaborate effectively with R&D, S&P, Product, and Marketing teams.

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