Business Banking Marketing- Acquisition Campaign Management-Vice President

Our department leads end-to-end acquisition across digital and direct mail, streamlining launches while ensuring full compliance and executional excellence. We build and empower a high-performing team that operates with speed, precision, and strong accountability. Through AI-enabled modernization, we enhance quality and drive measurable gains in direct-response outcomes.

As an Acquisition Campaign Manager on the Business Banking marketing team, you’ll run the day-to-day rhythm of Business Banking acquisition campaigns—turning priorities into executable plans, coordinating partners and approvals, and launching across digital and direct mail with high quality and control. Each day blends hands‑on problem solving (targeting, creative, production, workflow bottlenecks) with coaching your team and optimizing performance through test‑and‑learn. You will directly drive new customer growth while protecting the customer experience and meeting strict compliance standards. You’ll also help modernize how campaigns are delivered by applying automation and AI to improve speed, accuracy, and results.

Job Responsibilities

Lead end-to-end acquisition campaign management across digital and direct mail

Translate acquisition priorities into executable campaign plans (audience, message, channel mix, testing)

Own campaign operating rhythm from planning through launch, optimization, and performance reporting

Direct internal and agency creative workflows from briefing to production-ready deliverables

Improve direct-response results through automation, simplification, and test-and-learn

Ensure accurate, seamless customer journeys and high standards for experience quality

Lead, coach, and develop direct reports; set norms for prioritization and delivery quality

Resolve escalations across targeting, production, workflow bottlenecks, and approvals

Partner with strategy, audience/list teams, and print/fulfillment to ensure execution readiness

Engage Legal/Compliance early; enforce procedures, documentation, and audit-ready records

Standardize tool and workflow usage to reduce rework and control gaps

Required qualifications, capabilities and skills

6+ years in acquisition marketing, campaign management, or multi-channel direct marketing (digital and/or direct mail)

Proven ability to manage multiple concurrent initiatives and prioritize effectively under tight timelines

Strong end-to-end campaign execution skills from planning through in-market optimization

Demonstrated people leadership capability (coaching, feedback, performance management, capacity planning)

Strong stakeholder management across matrixed partners and external agencies

Experience partnering with risk-facing teams (Legal, Compliance) and navigating formal approvals/controls

High attention to detail with disciplined documentation and audit-ready process rigor

Strong written and verbal communication; ability to influence and operate in ambiguity with accountability

Results orientation with a test-and-learn mindset to improve response and efficiency

Technology-positive, AI-forward mindset focused on improving speed, accuracy, and quality

Preferred qualifications, capabilities and skills

Bachelor’s degree preferred

Financial services marketing experience

Agency-side campaign leadership experience

Experience supporting marketing transformation (tooling modernization, workflow redesign)

Hands‑on exposure to automation and AI-enabled marketing workflows

Direct experience improving direct-response performance through testing and optimization

Experience managing print/production/fulfillment partners for direct mail

Additional Information

Collaborative, fast-paced environment with multiple concurrent launches and tight timelines

Role requires strong control discipline, documentation, and audit-ready execution

Frequent cross-functional coordination with Strategy, Audience/Targeting, Creative, Production/Fulfillment, Legal, and Compliance

Focus on continuous improvement through automation and AI-driven marketing transformation

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