Ben & Jerry's US Digital Commerce Manager

Life tastes better with ice cream. With 19,000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world’s largest ice‑cream company. We create iconic ice‑cream brands that are part of everyday life, bringing moments of joy to millions of people worldwide.
Role Overview

The US Digital Commerce (dCom) Manager delivers strong consumer‑facing and promotional dCom campaigns, acting as a hub for key business stakeholders to ensure strategic and executional alignment. The role focuses on dCom advertising campaigns, digital and traditional consumer promotions, US dCom tech ecosystem maintenance, business and marketing program reporting, dCom innovation, retailer/customer strategy & execution, and white‑space
ew channel opportunities.
Key Responsibilities

Develop holistic US Digital Commerce strategy and yearly plans under the leadership of the Global Digital Commerce Manager and North America Senior Brand Operations Manager.
Manage timelines and program execution in cross‑functional groups with digital, brand, shopper, trade, web, and creative teams to deliver successful dCom campaigns.
Co‑manage execution of dCom advertising campaigns with the US Digital Marketing Manager, including media plans, spec sheets, optimization and reporting.
Advocate for integration of dCom shoppability and low‑funnel marketing tactics into all brand advertising campaigns.
Facilitate creative development for campaigns aligned with media plans in coordination with brand, creative, media and agency teams.
Drive always‑on e‑commerce tactics and innovation (SEM, in‑app presence, search, paid social, web).
Collaborate closely with the US Brand Operations Manager and Senior Manager Digital Commerce & Shopper Marketing on holistic consumer promotions strategy across channels.
Coordinate with key third‑party groups, including vendors, TMICC legal, agencies and retailer teams, to complete relevant projects.
Act as primary partner to digital and technology for the US path‑to‑purchase journey on brand.com, including maintenance of BIN tools, SKU accuracy, retailer alignment and e‑commerce footprint elements.
Monitor and report on day‑to‑day key digital metrics across all relevant dCom channels and campaigns (site activity, conversion, campaign performance, promotional redemption & sales data such as ROAS, CTR, CVR, POS).
Partner with the wider Brand Operations team to surface dCom considerations in consumer promotion budgets and tracking.
Collaborate with TMICC Portfolio digital and shopper teams on retail‑level strategies, execution and reporting.
Maintain the dCom asset library through briefing, auditing and gap closing.
Execute harmonised 7OA & Brand‑own search/keywording & copy content development.
Serve as liaison with TMICC Legal and External Affairs when necessary.
Provide additional marketing project‑management support as assigned.
Qualifications & Experience

Minimum 3–5 years of digital marketing, brand marketing or dCom experience with proven success in developing marketing campaigns.
Experience managing agencies and vendors.
Demonstrated understanding and experience in paid media, marketing technology, web development, dCom platforms, SEO/SEM, consumer promotions and shopper programs.
Project‑management skills and initiative; global experience preferred.
Excellent verbal and written communication skills, able to engage internal and external stakeholders.
Strong analytical and problem‑solving skills; data‑driven decision making.
Adaptability to thrive in a fast‑paced, dynamic environment with multiple priorities.
Experience working in a global environment and awareness of cultural differences.
Education

Bachelor’s degree in business or a related field.
Work Environment

Hybrid. Minimum three days per week in the South Burlington, VT office. Travel is expected to be less than 20% of the time.
Benefits & Compensation

Pay range: $88,600 to $133,000, with bonus eligibility.
Market‑competitive salary and performance‑related rewards.
Health, dental and (where applicable) vision coverage.
Health and wellbeing support, including employee assistance programs and wellness initiatives.
Health‑related savings and spending accounts.
Retirement savings program with a competitive matching plan.
Additional employee perks (corporate discounts, commuter or learning support).
Paid vacation, sick leave, and holidays.
Parental leave and other voluntary benefits where applicable.
Equal Opportunity Employer

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.
Legal Information

Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, credit check and DMV check. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant Monday through Friday during normal business hours at establishment.

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