Digital Content & Creative Manager

Digital Content & Creative Manager

The Digital Content & Creative Manager is responsible for creating, managing, and protecting the PopStroke brand across all digital marketing channels, with an emphasis on curating content for all social channels, email marketing and other digital marketing campaigns. This is a highly hands-on player/coach role that combines graphic design, content creation, video production and editing, digital asset management, and brand stewardship.
The ideal candidate is a talented designer and content creator who can personally develop compelling creative assets while also serving as the organization's creative gatekeeper—ensuring all marketing materials, social content, email campaigns, digital advertisements, venue collateral, and brand communications remain visually consistent and aligned with PopStroke's brand standards.
This role will partner closely with Digital Marketing, Social Media, Operations, Hospitality, and Local Marketing teams to create engaging content while building scalable systems for content collection, asset management, and creative execution across all venues.
As the company grows, this position may evolve into a leadership role with responsibility for managing additional creative resources and content specialists.
Location: Plano, TX Reports To: Chief Growth Officer Salary: $85k-$100k plus 10% bonus
Key Responsibilities

Brand Stewardship & Creative Governance
Digital Asset Management
Design & Content Production
Content Strategy & Storytelling
Creative Production
Social & Digital Content
Field Content Collection
Brand & Creative Standards
Qualifications

Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or related field preferred.
5+ years of experience creating digital content, social media content, video production, or creative marketing campaigns.
Experience leading content creation for a consumer-facing brand, hospitality, restaurant, entertainment, sports, or lifestyle company preferred.
Strong portfolio demonstrating expertise in video editing, photography, graphic design, and social-first content creation.
Proficiency with Adobe Creative Suite, Canva, CapCut, Premiere Pro, Final Cut Pro, or similar creative tools.
Experience creating content for Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
Strong understanding of digital marketing, content performance metrics, and platform best practices.
Ability to travel up to 25%.
Success Measures

Growth in social engagement, reach, and content performance.
Increased volume and quality of venue-generated content.
Timely delivery of creative assets supporting marketing initiatives.
Improved consistency of brand storytelling across all channels.
Contribution to membership growth, event sales, and guest engagement campaigns.
PopStroke is an Equal Employment Opportunity Employer.