Vice President, Social

Job Description
The Paid Social Vice President holds responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will lead clients strategically and tactically in social marketing. The Vice President will also provide engagement leadership, develop senior level client relationships, and will be regarded by clients as an expert and trusted advisor. Proven account management experience in an agency environment is essential in this role.

Responsibilities
Product

Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects.

Ensure projects are produced completely, correctly, and efficiently.

Set strategic principles for client social initiatives based on objectives

Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization

Evaluate and recommend full spectrum of social alliances, including all appropriate partners, social platforms, bid and campaign management tools

Work with strategic planning, digital planning and outside ad agencies to ensure paid social complements all client marketing activity

Keep clients and agency counterparts informed on latest developments in the industry

Grow agency paid social business through new business wins and organic client growth

Involved in client and inter-agency education of paid social and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-view.

People

Stimulate team productivity and growth

Establish and foster a corporate culture that inspires talent

Allocate assignments to leverage each person’s individual skills, as well as motivating their interests and challenging their minds

Encourage thorough evaluation of paid social marketing strategies, finding opportunity for competitive advantage

Develop careers by providing ongoing feedback and conducting employee evaluations

Recruiting and retain top talent, growing the social team to deliver on client and agency goals

Clients

Serve as the senior point of contact for assigned brands, and must be able to provide effective long-term strategic counsel

Master, identify, and communicate trends in paid social and in client industries

Be familiar with all Spark Foundry/Publicis paid social initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners

Establish appropriate account staffing, scope of services, and fee proposals

Qualifications

10+ years of paid social experience in an agency environment

Several years of demonstrated leadership and management skills

Experience using multiple social marketing platforms, bidding technology, and/or publisher side self-serve platforms

Demonstrated business acumen and a track record of success in the media/marketing services profession

Ability to lead new business development process, demonstrated ability to win new clients

Ability to build and strengthen client relationships

Excellent verbal and written skills

Solid interpersonal and teamwork abilities

Proficiency in Microsoft office (Excel, Word, PowerPoint)

Experience analyzing the financial implications of strategic recommendations and the effect on the company

Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $149,340.00 - USD $214,620.00/Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.

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