PR & Influencer Marketing Manager - Hybrid

Job Details Portland, OR 97202 | Full Time | Salary $75,000.00 - $90,000.00 | Category: Marketing
Portland Leather Goods is looking for a seasoned and strategic PR & Influencer Marketing Manager to lead the charge in building out a high-impact ambassador and creator program. Over the years, we’ve built a passionate, highly engaged community—but we’ve only scratched the surface when it comes to influencer marketing. That’s where you come in.
This isn’t a gifting coordinator role. It’s a high-impact, high-ownership position for someone ready to architect and scale a real influencer machine—where highly influential creators, ambassadors, and media outlets are wearing and interacting with Portland Leather Goods products. Moving culture, one real leather bag at a time.
What You’ll Do Define our POV and develop the strategy behind our high-value brand ambassador and influencer relationships
Manage a dynamic roster of brand ambassadors, and work closely with the team building the foundation of our affiliate program
Design and implement a tiered structure for gifting, paid, affiliate, and ambassador partnerships
Source, recruit, onboard, and retain creators aligned with our brand voice and values
Lead contract negotiations, manage deliverables, and ensure compliance with brand standards
Establish relationships with high-value media outlets, bloggers, and content creators that are willing to work with the brand on a consistent basis
Collaborate closely with Paid Media, Creative Strategy, Product, and Social teams to launch fully integrated brand and promotional campaigns
Develop and understand the best way to build the content flywheel around high-value brand ambassadors; including the content they develop, and the influence they have over their audiences
Develop internal systems and dashboards to measure reach, engagement, conversions, and content quality
Launch seasonal activations, seeding strategies, and surprise-and-delight creator moments
Align with the ecommerce team to support affiliate efforts and drive measurable sales
Serve as the primary point of contact for third-party vendors, including influencer marketing agencies and talent reps
Stay on top of creator trends, emerging platforms, and content performance insights; serve as the primary brand liaison for the influencer community—building relationships with clarity, warmth, and high standards
Qualifications 5+ years of influencer marketing experience, with success across both brand and/or agency roles
Experience managing high-value creator relationships
Deep fluency in the influencer tech stack—including platforms like Roster, Nectar, Meta Partnership Center, TikTok Shop, Refunnel, and Reacher
Proven ability to launch and scale branded ambassador programs with clear KPIs and high retention
Confident in contract negotiation and creator relations, including long-term endorsements, UGC rights, partnerships, and tiered incentives
Sharp analytical skills—you use data to drive strategy, not just report on it
Excellent communicator, comfortable presenting to executives and collaborating cross-functionally
Deep knowledge of social content performance, platform trends, and creator marketing best practices
Strong operational and systems thinking skills—you can build structure in a fast-moving environment
Experience with affiliate-driven influencer campaigns and tying creator work to business results
Nice-to-Have Existing relationships with creators, agents, or managers in the lifestyle, fashion, or accessories space
Background in event planning, influencer activations, or experiential marketing
What we can offer you! Salary range: $75,000 - 90,000/year (dependent upon experience)
Health, dental & vision insurance (75% cost covered by PLG for team member)
401(k) after 1 year with 4% company match
Discounted pet insurance
Holidays (including 1 floating holiday), vacation & sick time
Store discount
Dynamic & collaborative team environment
About Portland Leather We have come a long way since the garage days! Portland Leather Goods was established in early 2016 by our founder Curtis Matsko. Before Portland Leather Goods, you couldn’t find a simply designed, affordable bag made from high-quality full–grain leather. Even if the aesthetic and the price were right, the leather felt and looked cheap, or worse, it wasn’t even real leather! In order to get a beautiful full grain leather bag, you had to spend a fortune. We’re proud to make a leather bag with classic appeal at a price everyone can feel good about.
We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, disability, veteran status, or any other protected status. We welcome applicants from all backgrounds to join our team.

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