Marketing Assistant/ Digital Marketing/ Website

Works with the Director of Northeast Events to manage event marketing in theDevelop print and electronic event marketing materials for local events andUse the Salesforce Marketing Cloud system and the Outreach.enablement system to generate invitation lists and distribute event marketingmaterials to event stakeholders.

Responsibilities

Use advanced knowledge of Salesforce Marketing Cloud to meet business needs

Creation and deployment of dynamic content blocks

Ability to evaluate marketing efforts in a statistically significant way

Keep organized records of marketing metrics and results of past campaigns

Creates differentiated marketing content by audience or segment, depending on ChatGPT, Perplexity, or similar platforms to support marketing and event-related content creation, including drafting

Assist in drafting marketing language, remarks, interview questions and assists with brainstorming content ideas for events

Qualifications

Experience working with digital marketing, sales enablement and design platforms like Salesforce Marketing Cloud, Outreach.io, and InDesign

Experience with Google Analytics or similar email and web metric reporting

Maintain full competency in Microsoft Office Suite and be able and willing to train and master other intricate database and computer applications

Accountable for the proper work product, services, or equipment for which Bachelor's degree or commensurate experience

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