Marketing and Communications Specialist - Graduate & Professional Admissions

Job Details

Location: Forest Grove Campus – Forest Grove, OR 97116
Position Type: Exempt
Salary Range: $48,000.00 – $53,000.00
Reports to: Associate VP for Graduate Administration
GENERAL DESCRIPTION OF POSITION

Serves as a primary communications coordinator for Graduate Admissions. Reporting to the Assoc. Director of Graduate Admissions and Marketing, the communication specialist assists in the planning and implementing of the marketing, communication, and events strategies to recruit graduate students to Pacific University.
ESSENTIAL FUNCTIONS/MAJOR RESPONSIBILITIES

Manages the flow of graduate admissions information to students and families, including managing web content and written communications.
Coordinates with other key offices in the campus community to ensure a consistent, timely and relevant communication strategy.
Is a core member of the cross-functional enrollment marketing team, in collaboration with Marketing and Communications.
Creates, organizes, and manages a regular communication plan for prospective students throughout the admission cycle, to include all mediums of communication.
Helps coordinate and maintain the Grad Admissions office's social media and web strategy, and ensures that the office is on the cutting edge of communication with students.
Leads the development and implementation of the strategic annual and long-term communication, marketing, and outreach planning efforts.
Participates in recruitment events as needed.
Helps to develop and implement a social media communication plan.
Supports the design, production, printing and budget management of all admissions publications.
Maintains an integrated marketing communications strategy and develops creative approaches that align with that strategy.
Maintains an admission database that documents the admission process and ensures mailings (electronic and print) and other appropriate communications are timely and thorough.
Participates in the development of the office's marketing strategy.
SECONDARY FUNCTIONS

Assists with Grad Admissions events planning and execution.
Other duties as assigned.
JOB SCOPE

Job operates within established parameters.
SUPERVISOR RESPONSIBILITY

Lead Role (No Formal Supervision): This position may act as a lead for a project or team, providing direction and coordination, but does not include formal supervision or performance evaluation duties.
QUALIFICATIONS / REQUIRED EDUCATION AND/OR EXPERIENCE

Bachelor’s degree required, master’s degree preferred.
Five years of experience in communications, marketing, advertising or public relations.
Experience working in a higher education setting, preferred.
Familiarity with FERPA and other relevant higher education regulations.
Valid driver’s license and willingness and ability to travel.
REQUIRED QUALIFICATIONS

Excellent customer service and successful written and verbal communication with a broad and diverse audience in a culturally responsive manner.
Ability to maintain confidential, detailed records.
Proficient in the use of common office software, spreadsheets, email, databases, and electronic platforms.
Demonstrated ability to work collaboratively with people in a wide range of roles.
Demonstrates critical thinking skills in problem solving and decision-making.
Ability to build and sustain rich collaborative relationships with university staff, students, and university partners of diverse backgrounds.
Ability to prioritize and perform multiple projects, track data, meet timelines, respond to others in a timely manner, and work both independently and as a collaborative member of the University with a high standard of integrity and ethics, in support of the University’s strategic vision and the division’s annual goals.
Able to make independent decisions and recommendations that align with policies, rules, and procedures; ability to ask questions and seek assistance when needed.
Able to handle a variety of tasks in a fast‑paced environment, working independently and/or as part of a team.
Ability to learn student/events database management.
Ability to successfully organize and execute tasks and events under pressure.
Self‑starter with strong work ethic.
Strong written and oral communication skills; strong public presentation skills.
Strong understanding of prospect management philosophies and recruitment-based financial aid strategies.
Proven ability to work with recruitment software packages, Microsoft Office, and strong email and web skills.
An understanding of technology-based research and its appropriate application to recruitment strategies.
Evidence of good people skills, intra‑campus relationships, good judgment, and flexibility.
Valid driver’s license and willingness and ability to travel.
PREFERRED QUALIFICATIONS

Experience working in a higher education setting, particularly with Graduate Student populations.
Familiarity with Slate, Canvas, Salesforce.
Demonstrated understanding of issues related to diversity, equity, and inclusion in higher education.
Bilingual or multilingual skills, especially in Spanish.
Experience managing budgets or overseeing operational processes.
Familiarity with institutional research, assessment practices, or data‑informed decision‑making.
WORK ENVIRONMENT

Normal office working conditions. Work is generally sedentary in nature but may require standing and walking for up to 20% of the time.
Job requires hours that may exceed 8 hours per day and/or 40 hours per week during peak periods, job requires ability to drive and travel.
This job requires extensive interaction with individuals outside the University.
HYBRID/REMOTE WORK ELIGIBILITY

On‑site, only. Position based on the Hillsboro Campus.
Schedule Expectations

Standard weekday hours (Monday–Friday)
Occasional evening and/or weekend responsibilities
Travel Requirements

Regular travel between campuses is required.
Occasional travel outside the university required.
PHYSICAL REQUIREMENTS

Sedentary work – involves sitting most of the time.
Light work – involves lifting up to 20 pounds.
Visual acuity – ability to see and interpret visual information.
COMPENSATION AND BENEFITS

Generous paid time off (for vacation, holidays—including winter break—and sick leave)
Medical coverage with alternative care options (with in‑network services covered at 100% after payroll deduction)
Comprehensive dental and vision plans
Generous retirement contribution after one year of service with no match required
Free mental health appointments
Tuition remission for employees and their dependent child(ren) who meet eligibility requirements
On‑campus benefits, including free access to our sports facility and library
Discounts on campus food, bookstore purchases, clinic services, and outdoor program gear rentals (including kayaks, snowshoes, and bikes)
EQUAL OPPORTUNITY EMPLOYMENT

Pacific University is an Equal Opportunity Employer and is committed to complying with all applicable laws, including those concerning employment and workplace policies. We are committed to fostering a non‑discriminatory and inclusive work environment. We are proud to encourage applications from individuals of all backgrounds, including those from historically underrepresented groups.
NOTICE OF NONDISCRIMINATION POLICY

Pacific University makes all employment decisions without regard to race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability, sex, gender identity and/or expression, sexual orientation, military or veteran status, or any other characteristics protected by applicable law. Applicable laws include, but are not limited to, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, the Age Discrimination Act, and the Americans with Disabilities Act of 1990. Questions or complaints may be directed to the Vice President for Academic Affairs at 2043 College Way, Forest Grove, OR 97116 or via email at provost@pacificu.edu.

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