YouTube Channel Strategist | The Points Guy

This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

What You’ll Do
Own the channel strategy

Build and execute a YouTube roadmap aligned to company goals: traffic, conversions (including newsletter subscriber acquisition and LTO performance), audience development and partnerships.

Define content pillars, series architecture and publishing cadence at the channel level, not the video level

Translate TPG's editorial and social competencies into YouTube-native programming

Pitch series concepts that are platform-credible, growth-oriented and editorially sound

Lead Shorts strategy as a distinct format with its own publishing goals and performance tracking separate from long‑form

Drive performance and growth

Analyze viewer behavior, retention patterns and funnel performance, then build strategy around what the data shows

Monitor channel health metrics (CTR, average view duration, watch time, impressions, subscriber velocity) and translate them into real strategic decisions

Own thumbnail strategy: establish visual standards, run A/B tests and partner on execution and iteration

Optimize for discovery

Track competitor channels, algorithm updates and creator economy shifts

Partner cross‑functionally

Provide the strategic brief that informs what gets made and why, working closely with video production on content direction

Define how YouTube content ladders into TPG's broader social distribution, including how long‑form drives short‑form and vice versa

Manage and develop a direct report, setting clear direction, giving regular feedback and supporting their growth within the team

Collaborate with internal partners to extend content across platforms

Support monetization opportunities

Own the Channel Experience

Manage publishing cadence and content calendar

Keep channel optimized

Introduce experimentation, learning and iterating further

What We’re Looking For

4-7+ years in YouTube strategy, channel management, or a creator‑side role with demonstrated channel growth (portfolio or examples required)

Fluency in YouTube Analytics: you know your way around retention graphs, CTR benchmarks and impression‑to‑view funnels, and you use them to make decisions

Proven experience building content pillars or series concepts at the channel level

Strong grasp of what drives click‑through rate and how thumbnail strategy, title construction and metadata work together

Experience building or scaling a Shorts program alongside a long‑form channel

Hands‑on experience editing YouTube Shorts, or close enough familiarity with the format to give sharp, specific feedback to an editor

Experience with YouTube Studio, TubeBuddy or VidIQ

Strong communicator who can build alignment across production, editorial and social teams

Comfortable managing a direct report and giving meaningful, growth‑oriented feedback

At ease in a test‑and‑learn environment

Success in This Role Looks Like

YouTube becomes a consistent top driver of traffic and new audience acquisition for TPG

Clear, repeatable content formats that perform reliably

Measurable growth in subscribers, watch time and click‑through to site

Tight integration between YouTube and TPG's broader social and editorial strategy

Nice to Have

Background at a media company, publisher or multi‑topic content brand rather than a single‑creator channel

Familiarity with travel, personal finance or consumer lifestyle verticals

Experience in creator partnerships or influencer‑led content

Background with affiliate or performance marketing models

Comfortable presenting strategic roadmaps and performance reviews to senior leadership

Compensation
This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

Total Cash Compensation Range: $112,500 - $140,000 per year

New York City Total Cash Compensation Range: $112,500 - $140,000 per year

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full‑time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Equal Employment Opportunity
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. If you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

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