ONWARD SEARCH is hiring: PR Manager in Santa Monica

We're partnering with a leading consumer technology company seeking a

PR Manager

to support product communications across high-visibility consumer experiences and emerging platform innovations. This role will work closely with cross-functional teams to shape proactive storytelling around product launches, platform updates, safety initiatives, and AI-driven experiences.
This is an excellent opportunity for a communications professional who thrives in

fast-paced B2C tech environments

and enjoys turning complex product developments into compelling media narratives.
PR Manager Responsibilities:

Lead proactive product communications initiatives across consumer-facing platform features and experiences
Attend product meetings and partner closely with Product teams to stay informed on upcoming launches and feature developments
Translate product updates into thoughtful PR narratives and messaging strategies
Develop and execute media storytelling plans focused on communication, creativity, connection, safety, and AI innovation
Draft press materials including messaging docs, talking points, media briefs, newsroom content, and launch communications
Build and maintain strong relationships with tech, consumer, business, and mainstream media contacts
Pitch stories and secure coverage across relevant media outlets
Organize press briefings, demos, interviews, and spokesperson preparation
Represent the Communications team within cross-functional meetings and collaborate across Product, Marketing, Legal, Policy, and Design teams
Manage multiple projects and timelines within a fast-moving environment
Track campaign performance, media coverage, and overall PR impact
PR Manager Qualifications:

8+ years of PR, product communications, or related experience
Direct consumer technology (B2C) PR experience required
Strong understanding of today's social media and consumer tech landscape
Experience supporting consumer product launches and platform narratives
Background from in-house consumer technology companies strongly preferred
Agency experience supporting consumer tech clients also considered
Proven ability to execute reliably in fast-paced, high-visibility environments
Strong media relationships across tech, consumer, and business press
Excellent written and verbal communication skills with strong attention to detail
Ability to manage multiple priorities and collaborate effectively across teams
Experience measuring and reporting on PR campaign performance
PR Manager Preferred Background:

Strong preference for candidates with experience from major consumer technology and social platform companies.
Nice to Have:

Experience with communication or social platforms
Exposure to subscription products, safety/trust initiatives, location-based products, or consumer AI technologies
Experience working with global teams

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