Marketing Manager SEO, AWS Search Marketing

Job ID: 10434858 | Amazon Web Services, Inc.

Overview
Amazon Web Services (AWS) seeks an experienced, results-driven Search Engine Optimization Manager to own the development, implementation, and optimization of the search experience across the AWS website. As an SEO Manager for the AWS Website CX Team, you will improve the search experience for customers by driving the roadmap and strategy around content quality, organization, and discoverability. You will partner with AWS marketers to develop, implement, and measure SEO initiatives, advocating best‑practice SEO across a multi‑thousand, high‑traffic marketing website.

Key Responsibilities

Guardian for content quality and SEO best practices, continually raising the bar for best‑in‑class content and search engine discoverability.

Educate marketers and content authors on SEO best practices and evangelize these practices across the organization.

Partner with teams across the company to develop processes and mechanisms ensuring AWS website content adheres to SEO best practices.

Work with marketers and content authors to develop and implement content marketing campaigns that grow SEO traffic.

Provide support to technical and non‑technical stakeholders to ensure new site features and/or content adhere to SEO best practices.

Maintain a library of documentation and articles that educate the organization on SEO best practices.

Audit the AWS web property content to find opportunities to grow the natural search channel.

Perform keyword research and data analysis to justify projects and prioritize them.

Analyze, track, and report on overall natural search performance, using data to share progress on key initiatives and shape future SEO content strategy.

A Day in the Life
AWS Search Marketing delivers a great search experience for AWS customers and prospective customers. The team manages SEO and SEM across engines like Google and Bing, serving as key traffic sources. With a customer focus and best‑in‑class search practices, the culture emphasizes test‑and‑learn, continual progression, and collaborative sharing of knowledge, learnings, and wins.

Basic Qualifications

Experience building and optimizing multiple, simultaneous marketing campaigns.

Experience managing or working within cross‑functional marketing and creative teams.

Experience across affiliate marketing, PPC, SEM, and social media advertising.

4+ years SEO experience, defining business impact and establishing roadmaps that incorporate SEO strategy and tactics.

Demonstrated efforts in understanding Answer Engine Optimization (AEO) and its role alongside SEO.

Preferred Qualifications

Experience in multi‑territory campaign management.

Experience in digital marketing and content production timelines and process.

Proven AI application in utilizing SEO data and deliverables to drive business impact.

EEO Statement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Compensation & Benefits
Base salary ranges:

USA, NY, New York: $86,700.00 – $151,700.00 USD annually

USA, WA, Seattle: $82,700.00 – $137,900.00 USD annually

Additional compensation includes sign‑on payments and restricted stock units (RSUs). Final compensation is determined based on experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life, AD&D, supplemental life options), EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

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