Brand Copywriter

Overview
The Foot Locker Consumer Integration Team connects cross‑functional partners to deliver seamless, customer‑first marketing experiences across physical and digital touchpoints. The Store Marketing Coordinator plays a critical role in supporting store‑based marketing initiatives that drive traffic, elevate brand presence, and connect national campaigns to localized retail execution across Foot Locker and Kids Foot Locker stores. This role partners closely with the Manager, Store Marketing to assist in the coordination and execution of store marketing programs—ensuring brand, product, and cultural moments show up consistently, clearly, and on time across the fleet. The ideal candidate is highly organized, detail‑oriented, and eager to learn how omni‑channel store marketing strategies come to life at scale.

Key Responsibilities
Store Openings & Closings (Support)

Support the execution of brand‑led store opening and closing marketing plans, including timelines, asset tracking, and coordination with internal teams

Assist in maintaining elements of the Store Opening & Closing Playbook, ensuring assets, briefs, and executional details are accurate and up to date

Support go‑to‑market execution across:

Pre‑opening awareness and buzz

Opening‑moment activations

Post‑opening sustained traffic drivers

Mall & Local Store Marketing

Coordinate in‑mall and local marketing execution in partnership with Mall Operators and internal teams

Track deliverables, timelines, and approvals for mall and local initiatives

Support local events, activations, and experiential moments by managing briefs, assets, and executional details

Omnichannel Store Connectivity

Support in‑store connectivity across channels by helping align:

Physical store marketing assets

Digital, app, and loyalty touchpoints

Media, social, and influencer moments

Assist in translating merchandising and store initiatives into clear omni‑channel marketing communication

Partner with Community Impact and Geo teams to support marketing for store‑level events and activations

Coordination & Reporting

Manage trackers related to store marketing assets, programs, and timelines

Gather execution feedback, store insights, and recap inputs to support reporting and optimization

Act as a day‑to‑day point of coordination between Corporate Marketing, Field Teams, Visual, and Operations on store marketing needs

Qualifications
Qualifications & Skills

2–3 years of experience in retail marketing, integrated marketing, store marketing, or related fields

Strong organizational and project coordination skills with high attention to detail

Ability to manage multiple timelines and workstreams in a fast‑paced environment

Clear and effective written and verbal communication skills

Collaborative, proactive mindset with a willingness to learn and support where needed

Preferred

Experience supporting store openings, local marketing, or mall‑based campaigns

Familiarity with Airtable and/or other project management tools

Understanding of retail store operations or visual merchandising processes

Benefits
The annual base salary range is $55,000-$63,500. This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits

Employee Discount

Paid Time Off

Medical | Dental | Vision Coverage

401(k) | Roth 401(k)

Stock Purchase Plan

Life Insurance

Flexible Spending Account

Opportunities for Advancement

Tuition Reimbursement for Qualified Courses

Strong Company Culture

Employee Resource Groups

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