Marketing Manager & Growth Lead (D2C)

Note: WFH (work-from-home) eligible.

Amos Media is seeking a high-autonomy, "full-stack" Marketing Manager to lead customer acquisition, retention, and ecommerce growth for our 150-year-old legacy hobby brands ( Coin World

and

Amos Advantage

This is not a traditional "management" role; it is a

Senior Execution

role. You will be the primary architect and operator of our digital funnels. You are responsible for maintaining a critical $20 CPA for magazine subscriptions while simultaneously pivoting our ecommerce strategy to defend against aggressive new market competitors and supply-chain interference.

The ideal candidate thrives in a "Department of One" environment, is comfortable navigating proprietary legacy software, and possesses the strategic maturity to advise ownership on long-term growth and risk mitigation. Key Responsibilities Performance Marketing & Subscription Acquisition

Paid Media Management:

Execute daily hands-on management of Meta (Facebook) and Google Ads with a combined monthly budget of $8,500+.

CPA Optimization:

Own the $20 CPA benchmark for

Coin World

subscriptions. You must be able to write copy, wireframe creative, and optimize sets without agency support.

Multi-Channel Expansion:

Scale reach using Google Customer Match to target database segments unreachable via Meta and experiment with high-ticket ($100+) print/digital subscription bundles.

Reactivation Strategy:

Lead a digital-first reactivation pivot to reduce reliance on expensive physical mailers (currently costing $43/customer). Ecommerce Strategy & Competitor Defense (Amos Advantage)1st-Party Pivot:

Execute a mandated shift away from licensed 3rd-party products toward high-margin, Amos-owned proprietary brands (Stamp Albums, Mounts, and Supplements).

Competitor Safeguarding:

Proactively market 1st-party alternatives to mitigate "sandbagging" and supply-chain hostility from competitors (SSLLC).

Merchandising & POD:

Manage a storefront of 7,000+ SKUs, leveraging Print-on-Demand (POD) capabilities to manage inventory carry and storage.

Product Launches:

Lead the technical spec, marketing launch, and maintenance of a new "Autoship" Supplement Club

and a proprietary

Customer Loyalty/Membership program

Seasonal Campaigns:

Execute high-impact events, including the "July 4th Restock Sale," to signal market dominance following inventory replenishment. Funnel Optimization & Lead Generation

DOI Overhaul:

Replace plaintext Double-Opt-In (DOI) emails with a high-value "Bribe-to-Confirm" Lead Magnet sequence to capture 1,000+ monthly passive leads.

Editorial Synergy:

Act as the marketing bridge for the Editorial Director, providing actionable content analytics (e.g., "Big Sale" and "Controversy" traffic) to drive better content development and lead magnet creation.

Email Marketing:

Manage the weekly Amos Advantage newsletter (15k list) and all automated renewal/onboarding drip campaigns. Sales Enablement

Support Collateral:

Develop professional Media Kits, Rate Cards, and Sell Sheets for the in-house advertising sales team.

Active Lead Gen:

Implement CRM drip campaigns and B2B lead magnets to provide the sales team with "warm" advertiser leads rather than relying on cold outreach. Technical & Professional Requirements

Full-Stack Execution:

You must be a "doer"—capable of producing creative, writing copy, and deploying technical campaigns independently.

Legacy Tech Navigation:

Proven ability to learn and operate within idiosyncratic, proprietary legacy CRM, ERP, and ESP systems.

Data Analysis:

Ability to liaise with IT/Finance to solve for and track

Lifetime Value (LTV) and

Churn Analysis

metrics.

Strategic Reporting:

Provide consistent reporting to the CEO, focusing on "Controllable Revenue" (1st-party) vs. "At-Risk Revenue" (3rd-party licensed IP).

AI Integration:

Proficiency in using AI tools to accelerate creative production, copywriting, and data synthesis is highly encouraged. Qualifications 5–7+ years of experience in D2C Digital Marketing, Subscription Marketing, or Ecommerce.

Demonstrated experience managing $5k+ monthly ad spends with strict CPA/ROAS targets.

Background in a niche hobbyist, "enthusiast," or legacy media market is a significant plus.

Advanced proficiency in Google Analytics, Meta Ads Manager, and Google Ads. Culture & Benefits

Work-Life Balance:

Standard 4-day work week (32 hours) with high autonomy.

Stability:

Join a 5th-generation family business with a 150-year history.

Health:

Comprehensive, low-premium medical insurance.