Ghosal Luxury Lodging is hiring: SEO Content Specialist in Sevierville

About Us
Ghosal Luxury Lodging is a fast-growing boutique hospitality company in the Smoky Mountains. Unlike traditional property management companies, we own and operate every property ourselves, allowing us to maintain exceptional quality, guest experiences, and operational standards.

Our portfolio includes luxury cabins, wedding venues, and our expanding Sojourn Resorts tiny home brand. We are a technology-driven company focused on growing direct bookings, reducing OTA dependence, and building long-term brand authority through SEO and content marketing.

We are building a high-performing, entrepreneurial team where every contribution has visible impact.

The Role
We are seeking a Part-Time SEO & Content Specialist to help execute our 2026 organic growth strategy. This is a hands‑on role focused on improving search rankings, building landing pages, writing conversion‑focused content, and growing direct booking traffic.

Our sites already rank highly for several luxury cabin and wedding‑related keywords. We are looking for someone who can expand those wins, identify quick SEO opportunities, and help scale our content engine.

Key Responsibilities
SEO & Landing Pages

Build and optimize SEO‑focused landing pages

Perform on‑page SEO improvements including metadata, headers, schema, and internal linking

Identify keyword opportunities with low competition and strong booking intent

Monitor rankings and recommend optimization strategies

Content Marketing

Write high‑intent blog posts and website content designed to drive bookings

Refresh and optimize existing content

Coordinate content updates, photos, and calls‑to‑action

Technical SEO

Monitor Core Web Vitals and flag technical issues

Implement schema markup and SEO best practices

Assist with website updates and content publishing

Link Building & Reporting

Support backlink outreach and local citation management

Track SEO performance using SEMrush, Google Analytics, and PostHog

Report on keyword growth, organic traffic, and landing page performance

Qualifications

2+ years of SEO or content marketing experience

Strong writing and copywriting skills

Experience with SEMrush, Ahrefs, Moz, or similar SEO tools

Familiarity with on‑page SEO, schema markup, and internal linking

Self‑starter comfortable working independently

Organized, detail‑oriented, and analytical

Bonus Qualifications

Hospitality, travel, or vacation rental SEO experience

WordPress experience

Link‑building or digital PR experience

Familiarity with analytics platforms like GA4 or PostHog

Why Join Us?

Flexible hybrid/remote schedule

Small, fast‑moving team with no corporate bureaucracy

Direct impact on traffic, bookings, and company growth

Access to advanced SEO and analytics tools

Growth opportunities as the company expands

We are looking for someone who takes ownership, thinks strategically, and wants to help build one of the fastest‑growing hospitality brands in the Smoky Mountains.

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