Requirements
- 8+ years in B2B marketing, with meaningful time at a developer-facing infrastructure, data, or fintech company
- Demonstrated experience building marketing from early stage — you’ve done this before without a large team or big budget
- Deep understanding of the Web3/blockchain ecosystem — you can hold your own in conversations about L2s, on‑chain analytics, DeFi, and institutional crypto adoption
- Strong written communication — you write well and can translate technical complexity into compelling narratives
- Data‑driven mindset — you measure what matters and cut what doesn’t
- Track record of tight collaboration with sales/GTM teams, not operating in a silo
- Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences
- Familiarity with on‑chain analytics tools
- Background building developer relations or technical content programs
What the job involves
- We’re hiring our first Head of Marketing to build and own the marketing function from scratch
- This is a rare opportunity to define how one of Web3’s most serious data infrastructure companies shows up in the market — across developer communities, TradFi institutions, federal agencies, and the broader crypto ecosystem
- You’ll report directly to the CEO and work shoulder-to-shoulder with GTM leadership
- You’ll be expected to build pipeline, shape positioning, and turn Allium into the default brand when engineers, analysts, and institutions think about blockchain data
- This isn’t a brand exercise. It’s a revenue function
Brand & Positioning
- Define and own Allium’s narrative across segments: developers, crypto-native teams, TradFi/institutional buyers, and federal customers
- Distill complex data infrastructure into crisp, differentiated messaging that resonates with both technical and executive audiences
- Build the category story around trustworthy, production-grade blockchain data
Demand Generation & Pipeline
- Design and execute multi‑channel campaigns that drive qualified pipeline in partnership with BDR, commercial, TradFi, and federal sales teams
- Own content strategy — technical blog posts, research reports, conference keynotes, developer docs, and case studies
- Stand up ABM motions targeting high‑value accounts across financial services, fintech, and government verticals
Developer & Community Marketing
- Build Allium’s presence in the developer ecosystem — hackathons, API documentation quality, ecosystem partnerships, and community channels
- Create feedback loops between developer usage patterns and product/marketing messaging
Events & Ecosystem
- Own Allium’s presence at key industry events (Consensus, Token2049, Permissionless, DC Blockchain Summit, TradFi fintech conferences)
- Drive co‑marketing with ecosystem partners across chains, wallets, and data tooling
Marketing Operations
- Build the marketing tech stack and measurement framework — from attribution to pipeline contribution
- Work closely with GTM leadership to align marketing KPIs with ARR targets