Director of Public Affairs and Advocacy – Winston‑Salem, NC
Key Responsibilities
- Manage comprehensive public affairs strategies from concept through execution, integrating earned media, paid amplification, digital engagement, grassroots and grasstops outreach, and influential third‑party partnerships to advance organizational priorities in dynamic policy environments.
- Craft and evolve persuasive policy positioning and advocacy messaging that connects with policymakers, stakeholders, and diverse audiences across the political landscape.
- Collaborate closely with federal and state Government Affairs teams to ensure communications strategies reinforce legislative priorities, key policy objectives, and critical external engagements.
- Cultivate, activate, and oversee coalitions to broaden impact and reinforce credibility.
- Develop and execute innovative public affairs campaigns delivering strategic programs that drive visibility and results.
- Oversee integrated stakeholder engagement initiatives, third‑party supporters, grasstops relationship management, and thought leadership programming.
- Implement clear performance benchmarks and reporting frameworks, using analytics and real‑time insights to evaluate effectiveness, optimize strategy, and improve campaign performance.
- Manage high‑profile public affairs initiatives within established budgets, aligning resources strategically to maximize efficiency, return on investment, and measurable outcomes.
Qualifications and Experience
- 5–7+ years of political campaign and/or complex government relations experience in highly competitive, high‑visibility environments.
- Demonstrated ability to operate effectively in bipartisan settings, building trust and advancing priorities across diverse political perspectives.
- Proven self‑starter with a strong sense of ownership—able to navigate ambiguity, move with urgency, and deliver results with minimal direction.
- High degree of resilience, tenacity, and sound judgment; thrives under pressure and persists through challenges to achieve objectives.
- Collaborative, team‑oriented leader who can influence without authority and work cross‑functionally to drive alignment and impact.
- Strong business acumen with the ability to prioritize, allocate resources effectively, and execute campaigns that deliver maximum value.
Benefits Overview
- 401(k) plan that offers opportunity to save on pre‑ and post‑tax basis up to 50 percent of eligible compensation.
- Company matches 100 percent of employee pre‑tax/Roth (401k) contributions up to six percent.
- Company contributes an additional three percent to 401(k) whether employee participates or not.
- Comprehensive health‑, dental‑, vision‑, and prescription‑drug benefits.
- Health Savings Account starter contribution for employees who elect the high‑deductible health plan.
- Flexible spending accounts for Health Care and Dependent Care.
- Employee assistance program with free counselling sessions.
- Company‑paid life and accidental‑death or dismemberment insurance.
- Voluntary group‑rate insurance options.
- Tuition reimbursement and student loan support.
- Dependent scholarship programs.
- Free confidential personal financial counselling.
- On‑site health centers and 24/7 fitness centers at certain locations.
- Charitable giving matching grants.
- Health‑care concierge service.
- Volunteer service opportunities.
- Extensive training opportunities.
- Company vehicle and mobile phone allowance for eligible employees.
- Paid leave options: Sick, vacation, holidays, paid parental leave, funeral leave, short‑term & long‑term disability, jury duty, military, and other state‑or‑local‑law‑compliant leaves.
Equal Opportunity Employer
Reynolds American Inc. and its affiliated companies are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at
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