About Van Wagner
We are a leading full-service sports and entertainment firm. We work with the world’s top professional and college teams, leagues, brands, and properties, providing deep expertise in sales, marketing, content creation, activation, and consulting.
Director of Sales Position
The Director of Sales role is a critical part of the Van Wagner teams that operate locally in support of a specific collegiate institution or conference partner. We’re looking for entrepreneurial self-starters that are driven, team-oriented, never shy away from a challenge, and have a can‑do attitude to join our fast-growing team. This is a great opportunity to grow a career in sports marketing.
Responsibilities
- Represent the University/Conference by building and maintaining positive relationships with local and regional businesses, the campus community, and especially the athletics department (or conference office where applicable).
- Work with existing sponsor businesses to grow and extend their partnerships with the school or conference.
- Prospect, schedule, and conduct initial discovery meetings with new businesses that would benefit from associating with the school or conference.
- Ideate and collaborate with the General Manager to shape new partnership concepts.
- Prepare and present top‑notch PowerPoint proposals to new businesses that thoughtfully story‑tell partnership possibilities.
- Negotiate with new businesses to secure new sponsors.
- Draft and coordinate agreements, managing all relevant information in our division‑wide database.
- Fulfill the terms of agreements that provide advertising, marketing, and promotional benefits to sponsor businesses across platforms such as TV & Radio broadcasts, websites, social media, digital and fixed signage, print media, e‑newsletters, fan experiences, event activations, and more.
- Collaborate with the General Manager and other team members on game days for sponsor activations and the entertainment of current or prospective sponsors.
- Capture proof of performance examples and provide fulfillment summaries to share with current sponsors.
- Update new business development activities in the CRM system (currently Salesforce).
Qualifications
- Ideally, some experience working in marketing, advertising, sales, or events.
- Ability to work flexible hours, including evenings, weekends, and rarely holidays.
- Great interpersonal communication skills.
- A willingness to talk to people you have never met before.
- A great listener who can appreciate the needs of different organizations and suggest relevant partnership ideas.
- Demonstrated professionalism.
- Energetic and self‑motivated attitude.
- Competitive response to challenges (“Bring it on!” attitude).
- Hard work and persistence.
- Comfort with being uncomfortable.
- Coachability.
- Strong organizational skills.
- Proficiency with Microsoft Office, especially PowerPoint, Word, and Excel.
- Proficiency with social media platforms (Facebook, Twitter, Instagram, TikTok).
- CRM experience.
- Must have a clean driving record.
Benefits
- An unmatched culture that focuses on building trust with team members, sponsor businesses, schools, and conference partners through a people‑first approach.
- Competitive salary, with bonuses and commissions based on performance.
- Outstanding benefits package (including medical, dental, vision, life insurance).
- 401(k).
- Opportunities to compete in sales contests with cool prizes (e.g., trips to the Final Four or CFP Championship Game).
- Ongoing professional development training.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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