Company Information
AEG has been a leading force in sports and live entertainment for over 20 years, hosting millions of guests worldwide and producing thousands of events.
Job Summary
The Director of Sales is responsible for the sales, management, and production of special events, including advertisements, budgeting, contract execution, and event oversight.
- Network, research, and cold call potential clients to create new business opportunities.
- Enter client information into the CRM system and manage client relationships.
- Create event proposals and budgets.
- Collect event deposits and contract signatures once events are confirmed.
- Advance event details for confirmed events and serve as the primary contact for event‑related issues.
- Ensure all steps are taken to guarantee successful event execution.
- Collect vendor quotes and finalize contracts.
- Be onsite during event days to manage execution and supervise vendors and staff.
- Train and manage special event staff, including vendor partners for catering, bar service, security, and other service partners.
- Ensure special events staff adhere to company policies regarding rentals and event execution.
- Provide guidance or recommendations on issues that arise during the event process.
- Follow up with clients to ensure events meet expectations and place holds for future or recurring dates.
- Respond to date challenges and update the calendar system to reflect new holds or release unneeded holds.
- Promote upcoming events and venue availability to potential, existing, and past clients.
- Respond to inquiries regarding availability, pricing, and locations.
- Negotiate deal terms and pricing.
- Prepare contracts and letter agreements once proposals are accepted.
- Initiate creation of invoices and new customer setup.
- Submit budgets and change orders.
- Create competitive pricing models to maximize venue revenue.
- Track sales and develop plans to reach annual goals.
- Complete monthly forecasts updated to reflect new and existing contracts.
- Develop strategic collateral materials, online marketing, and other tools to generate activity.
Essential Functions
- Computer savvy and proficient in the Microsoft Office Professional Suite (Outlook, Word, Excel).
- Self‑motivated with a professional and calm demeanor.
- Excellent interpersonal, written, and verbal communication skills.
- Extensive sales experience with the ability to create and foster strong client relationships.
- Exceptional customer service skills.
- Management experience.
- Strong organization, project management, and decision‑making skills.
- Ability to work a flexible schedule, including nights, weekends, and holidays.
- Previous experience in event planning and execution, with the ability to manage and delegate tasks.
Required Qualifications
- BA/BS degree (4‑year) required.
- Advanced degree preferred.
- Advanced degree in Sales, Marketing, or a related field preferred.
- 6–8 years of related work experience.
- Prior experience working in music venues preferred.
Compensation and Benefits
Payscale: $80,000.00 – $85,000.00.
Bonus: This position is not eligible for a bonus under the current bonus plan requirements.
Full-time benefits include medical, dental, and vision insurance; paid holidays; vacation and sick time; company‑paid basic life insurance; voluntary life insurance; parental leave; 401(k) plan with a current employer match of 3%; flexible spending and health savings account options; and wellness offerings.
Equal Opportunity Employer
AEG reserves the right to modify job descriptions and may assign duties outside the normal description. AEG hires the most qualified applicants and complies with all applicable federal, state, and local employment laws. We are an equal‑opportunity employer and do not discriminate on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status. Employer does not offer work visa sponsorship for this position.
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