Job Level
M60/P60
Employee Role
People Manager
Acrobat is evolving from the standard for digital documents into a broader productivity platform powered by AI, collaboration, and integrated content capabilities.
As we scale across enterprise and B2B segments, the next phase of growth will be driven not just by acquisition, but by how effectively we position our value, drive sustained product adoption, and expand usage within complex organizations.
We’re hiring a Director of Product Marketing, B2B Growth & Adoption, to help lead this next phase.
This role sits within the B2B Product Marketing organization and partners closely across Product, Sales, and Marketing to define positioning, guide go-to-market strategy, and drive adoption and expansion across the customer lifecycle.
This role is about defining how Acrobat grows not just launching new capabilities, but ensuring they are adopted, scaled, and translated into sustained usage and revenue across both existing and emerging areas of the business.
You will lead a team of Product Marketing leaders and play a central role in connecting product innovation to measurable business outcomes, shaping how we bring new capabilities to market, expand into new growth areas, and deepen engagement across our customer base.
What You’ll Do
Define and own the strategy to increase activation, monthly active users (MAU), feature usage, and engagement across Acrobat’s platform, including AI-powered workflows and new capabilities.
Partner with Product, Lifecycle Marketing, Customer Success, and Technical Support to improve onboarding, feature discovery, and lifecycle experiences that drive adoption.
Translate core positioning and messaging into clear, actionable go-to-market plans that resonate across segments, use cases, and markets.
Identify growth opportunities across products, segments, and use cases, and develop plans to increase adoption and expansion.
Use customer feedback, pipeline insights, and market signals to strengthen messaging application, improve sales enablement, and increase win rates in enterprise environments.
Drive alignment across Product, Sales, and Marketing on go-to-market priorities, ensuring new capabilities are clearly communicated and adopted at scale.
Define and track performance metrics tied to usage and revenue, and report progress and risks in executive business reviews.
Qualifications
12+ years of experience in B2B Product Marketing, Growth, or GTM leadership in SaaS or enterprise technology
6+ years of people management experience
Proven experience driving adoption, expansion, or lifecycle growth tied to measurable revenue outcomes
Strong understanding of subscription business models and enterprise sales cycles
Experience leading and developing Product Marketing teams
Experience working across global or multi-market environments
Strong analytical skills with the ability to connect product usage, customer behavior, and business performance
Preferred
Experience in regulated or security-focused industries
Experience launching or scaling AI-powered or platform products
BA/BS degree preferred OR equivalent business experience, MBA is a plus.
Expected Pay Range
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $221,000 - $320,000.
In New York, the pay range for this position is $221,000 - $320,000.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
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