Overview
Director, HCP Marketing (Rare Ophthalmology) in Boston, MA. This role focuses on leading healthcare professional (HCP) marketing strategies within the ophthalmology sector for an FDA-approved product, contributing to the company’s commercial team and future growth.
Responsibilities
- Lead ophthalmology/HCP marketing strategies and initiatives, crafting targeted campaigns for the eye care market.
- Develop and implement comprehensive marketing plans aligned with business goals.
- Collaborate cross-functionally with commercial, medical affairs, and other teams to drive results.
- Monitor and measure campaign performance, adjusting tactics to achieve defined metrics.
Qualifications
- Ophthalmology/Eye Care experience: deep understanding of the ophthalmology sector and related marketing needs.
- Pharmaceutical marketing expertise: minimum 5+ years in pharmaceutical marketing roles with HCP-focused strategies.
- Leadership in marketing: ability to lead campaigns, guide teams, and drive measurable outcomes.
- Strategic planning and execution: proven ability to devise and implement impactful marketing strategies for eye care products.
Seniority level
- Director
Employment type
- Full-time