Marketing Manager

Marketing Manager
Horseshoe Bay Resort is seeking a strategic and creative Marketing Manager to shape the resort’s brand narrative and drive engagement across one of Texas’ premier luxury destinations. This role leads integrated marketing and public relations efforts, executes multi-channel campaigns, and partners cross-functionally to support revenue growth, brand visibility, and exceptional guest experiences.

Key Responsibilities
Brand Strategy & Campaign Execution

Develop and execute integrated, full-funnel marketing campaigns across digital, traditional, and on-property channels

Lead brand initiatives, including new amenity launches and seasonal promotions

Manage campaign lifecycle from strategy and creative direction to launch and performance analysis

Public Relations & Communications

Oversee public relations efforts, including press releases, media outreach, and influencer partnerships

Maintain consistent brand voice across all communications and platforms

Build relationships with media partners to enhance brand visibility

Digital & Content Management

Manage the resort’s digital ecosystem, including website, social media, email marketing, and OTA channels

Partner on content creation, including photo shoots, video production, and storytelling initiatives

Ensure brand consistency and optimization across all digital touchpoints

Experiential Marketing & Activations

Plan and execute on-property activations, events, and brand collaborations

Work cross-functionally with resort teams to deliver high-impact guest experiences

Support large-scale events and experiential campaigns

Operations & Project Management

Manage the marketing calendar and prioritize multiple campaigns simultaneously

Oversee creative asset production and external vendor relationships

Collaborate closely with Revenue Management to align campaigns with business goals

What You Bring

Bachelor’s degree in Marketing, Communications, or a related field preferred

3–5 years of progressive marketing or public relations experience, preferably in hospitality, lifestyle, or agency environments

Strong writing, editing, and storytelling skills with attention to brand voice and detail

Proven experience executing integrated campaigns across digital, media, and live events

Strong project management and organizational skills in a fast-paced environment

Proficiency in Microsoft Office; experience with Adobe Creative Suite and social platforms (Meta, TikTok, LinkedIn) preferred

Passion for hospitality, travel, or destination marketing

Core Competencies

Strategic Thinking: Ability to translate business goals into impactful marketing strategies

Creativity: Brings fresh, innovative ideas to elevate the brand

Execution: Delivers high-quality work across multiple projects simultaneously

Collaboration: Effectively partners with cross-functional teams

Communication: Demonstrates strong written and verbal communication skills

Why Horseshoe Bay Resort
Located in the Texas Hill Country on the shores of Lake LBJ, Horseshoe Bay Resort is a AAA Four Diamond destination recognized among Condé Nast Traveler’s Top Resorts in the Southwest. With world‑class golf, a full‑service spa, marina, and extensive amenities across 7,000 acres, the resort offers a dynamic environment for hospitality professionals to grow and make an impact.

Benefits & Resort Perks
At Horseshoe Bay Resort, we are committed to Diversity, Equity, Inclusion, and Belonging while supporting associate growth and well‑being.

Core Benefits

Medical, Dental, and Vision Insurance

Short- and Long-Term Disability Coverage

Major Illness and Accident Insurance

Associate Relief Fund access

401(k) with employer match

Competitive salary with regular reviews

Paid vacation and holidays

Resort Lifestyle Perks

Subsidized associate housing and shuttle transportation

Weekly meal subsidies and dining/retail discounts

Access to resort amenities, including golf (based on availability)

Discounted rates at Crescent Hotels & Resorts properties nationwide

Qualifications
Content & Brand Development: Experience leading content creation, brand storytelling, and media relations, including photo/video production and maintaining consistent brand voice across platforms.

Behaviors

Enthusiastic: Shows intense and eager enjoyment and interest (Required)

Functional Expert: Considered a thought leader on a subject (Required)

Innovative: Consistently introduces new ideas and demonstrates original thinking (Required)

Education

Bachelors (Required)

Experience

Required Content & Brand Development: Experience leading content creation, brand storytelling, and media relations, including photo/video production and maintaining consistent brand voice across platforms.

Required Integrated Campaign Management: Proven track record managing multi-channel campaigns across digital, traditional media, and on-property activations from concept through performance analysis.

Required Hospitality Marketing Experience: 3–5 years developing and executing marketing or public relations strategies within a resort, hotel, lifestyle brand, or agency environment.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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