Position Overview
Blackstone is seeking a Global Advertising Campaign Strategy, AVP to support the development and execution of integrated paid media campaigns across U.S., Japan, and other international markets.
Responsibilities
- Support integrated advertising strategy across markets and channels, aligning campaign direction to brand priorities, audience insight, and business objectives.
- Partner with creative agencies to develop advertising campaigns and bring ideas to life across channels through clear briefs, strategic direction, and thoughtful creative feedback.
- Help shape creative work for U.S. and international campaigns from brief through production to ensure alignment with brand messaging, priority audiences, and strategic goals.
- Collaborate with internal teams and agency partners to maintain strategic alignment across media, production, and key stakeholder groups throughout campaign development.
- Own and build mid‑ and lower‑funnel creative activation in partnership with internal content teams, driving the implementation of modular content systems and AI‑enabled workflows that enable effective creative scaling across channels.
- Review campaign performance and audience insights to refine creative strategy and strengthen future campaign effectiveness.
Qualifications
- 5+ years of experience in advertising, creative strategy, brand strategy, integrated marketing, or agency strategy roles.
- Experience working at the intersection of creative strategy and digital marketing—connecting creative decisions to audience data and channel performance.
- Demonstrated experience developing integrated campaigns across paid, digital, and brand channels in partnership with external agencies.
- Uses AI tools to improve day‑to‑day workflows across briefing, research, and creative development, and adapts strategies based on how AI is changing customer behavior, search and discovery, and platform dynamics.
- Strong writing and briefing skills, and can translate business priorities and audience insights into clear creative briefs and campaign strategy documents.
- Strong creative judgment and experience shaping work from brief through production with agency and cross‑functional partners.
- Strong executive communication and stakeholder management skills, and can influence senior leaders and align cross‑functional teams.
- Translate audience insight, brand priorities, and business objectives into clear creative and channel strategy.
- Comfort using campaign performance and audience insights to inform creative refinement and future strategy.
Compensation & Benefits
Expected annual base salary range: $105,000 - $150,000. Additional compensation includes comprehensive health benefits (medical, dental, vision, FSA), paid time off, life insurance, 401(k) plan, discretionary bonuses, and potential equity or incentive compensation at Blackstone’s discretion.
EEO Statement
Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.
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