Senior Channel Marketing Manager

About the role
We are seeking a high-impact Senior Channel Marketing Manager to lead and scale our partner marketing efforts across.

This role sits at the intersection of marketing, sales, and partnerships, with direct responsibility for driving partner-sourced and partner-influenced pipeline and revenue growth. You will act as the primary marketing leader for our partner ecosystem (resellers, distributors, MSPs, OEMs)—owning strategy, execution, and performance.

You will build and scale repeatable, data-driven partner programs that accelerate demand generation, strengthen partner engagement, and deliver measurable business outcomes.

What You’ll Do
Channel Strategy & Revenue Ownership

Own the channel marketing strategy, aligned to regional revenue targets

Drive pipeline growth and revenue contribution through partner-sourced and partner-influenced programs

Define partner segmentation and tiering strategy to prioritize investment and engagement

Partner Programs & Demand Generation

Design and execute scalable through-partner demand generation programs (digital, email, social, webinars, field events)

Build and deploy marketing-in-a-box solutions to enable partners to independently generate demand

Develop and manage co-marketing initiatives leveraging MDF and joint investments

Enablement & Content Development

Create high-impact co-branded sales and marketing assets, including:

Pitch decks, solution briefs, and data sheets

Case studies and customer stories

Competitive battlecards

Translate technical capabilities into clear, compelling value propositions for partner-led selling

Partner Engagement & Lifecycle Management

Serve as the primary marketing point of contact for key partners

Lead marketing business reviews (MBRs/QBRs) to align on pipeline goals and performance

Own the partner marketing lifecycle (onboarding, activation, growth, expansion)

Sales Alignment & Field Collaboration

Partner closely with regional sales leaders and partner account teams on:

Joint account and territory planning

Pipeline acceleration initiatives

Align marketing programs to sales priorities and partner GTM motions

Events & Partner Activation

Lead execution of joint events, trade shows, and partner activations to drive engagement and pipeline

Develop incentive programs to increase partner adoption and sales velocity

Performance, Analytics & Budget Management

Own and optimize channel marketing budget and MDF investments

Track and report on pipeline contribution, ROI, and partner performance metrics

Build data-driven insights to continuously optimize programs and scale best practices

Market Insight & Cross-Functional Leadership

Incorporate market trends and competitive insights into partner messaging and campaigns

Act as the voice of the partner ecosystem internally, influencing GTM, product, and marketing decisions

6–10 years of experience in channel or partner marketing in B2B environments (required)

Proven success driving measurable pipeline and revenue through partner ecosystems (required)

Experience working with resellers, distributors, MSPs, OEMs, or alliances (required)

Strong collaboration with Sales, Product, and Marketing teams (required)

Experience managing budgets and marketing performance metrics (required)

Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot) (required)

Background in SaaS, telecom, IoT, or enterprise technology (preferred)

Experience with PRM platforms and partner ecosystems at scale (preferred)

Strong ability to translate technical solutions into business value messaging (preferred)

Benefits

Fully remote role

Medical benefits

#J-18808-Ljbffr