Adore Me, a subsidiary of Victoria’s Secret & Co. (NYSE: VSCO) since being acquired in December 2022, is seeking a CRM Campaign Strategy Lead to own the strategy, planning, and campaign vision for our CRM Channels (email, SMS, Push), translating marketing vision, customer insights, product intent, and commercial objectives into actionable briefs for creative and content teams. In this role, you will serve as the bridge between Merchandising, Marketing, Creative, Analytics, and CRM Operations teams, ensuring every communication effectively supports business priorities, reinforces our brand identity, and drives customer engagement and conversion.
Responsibilities:
- Own the CRM communication calendar across Email, SMS, Push Notifications, and other owned channels, translating business priorities, merchandising initiatives, product launches, and brand campaigns into cohesive customer communication plans.
- Develop CRM strategies that drive engagement, conversion, retention, and customer lifetime value across the customer lifecycle.
- Partner closely with Merchandising teams to understand product benefits, customer needs, and commercial priorities, translating these insights into clear campaign strategies, value propositions, and communication plans.
- Create exceptionally clear and actionable campaign briefs that align stakeholders around objectives, target audiences, customer insights, messaging priorities, strategic storytelling and success metrics enabling Creative and Content teams to deliver their best work.
- Serve as the key liaison between Merchandising, Brand, Creative, Analytics, Marketing, and CRM Operations teams, ensuring alignment on priorities, timelines, and campaign objectives
- Ensure CRM communications consistently reinforce brand positioning while supporting business goals and delivering a cohesive customer experience across channels.
- Partner with Creative and Marketing teams early in the planning process to anticipate content and asset needs and maximize the effectiveness of upcoming campaigns.
- Collaborate with CRM Analysts to identify performance drivers, uncover customer insights, and continuously optimize messaging, segmentation, personalization, and campaign performance.
- Drive a culture of testing, experimentation, and continuous improvement through data, customer insights, competitive benchmarking, and emerging technologies.
Qualifications:
- 2 - 4 years of experience in CRM, Email Marketing, Campaign Planning, Content Strategy, Merchandising, Brand Marketing, or a related field.
- Bachelors Degree in marketing, data analytics, or a related field.
- Strong understanding of ecommerce marketing, customer engagement, merchandising, and CRM best practices.
- Experience developing campaign strategies and briefing creative teams across marketing channels.
- Strong storytelling instincts with the ability to translate product features, customer insights, and business priorities into compelling customer-facing communications.
- Analytical mindset with experience leveraging data, testing, and performance insights to inform marketing decisions
- Experience collaborating cross-functionally with Creative, Merchandising, Analytics, Brand, and Marketing teams.
- Excellent communication, project management, stakeholder management, and organizational skills, with strong attention to detail.
- Passion for customer experience, creative innovation, retail merchandising, and building best-in-class marketing communications.
- Ability and willingness to work on-site at our office in Tribeca on Mondays, Tuesdays, and Thursdays.