SVP, Revenue Marketing

Senior Vice President Of Revenue Marketing

Location: New York, NY
Cond Nast continues to undergo a period of significant transformation. Under the leadership of the company's Chief Revenue Officer, Elizabeth Herbst-Brady, the Senior Vice President of Revenue Marketing (SVP, Revenue Marketing) is responsible for marketing efforts across all revenue streams - consumer, e-commerce and advertising.
The Senior Vice President of Revenue Marketing (SVP, Revenue Marketing) will focus on elevating brand presence, amplifying cultural moments, enhancing engagement, delivering creative solutions, and ultimately driving monetization.
This role oversees brand, B2B, client, and direct-to-consumer marketing strategies, creative development, production, and activation across all platforms. The ideal candidate will have the ability to blend the quantitative and qualitative sides of marketing to continuously evolve our go-to-market strategy. They will lead and develop a high-performing team and help create a more nimble organization that can move fast and support key revenue growth areas.
Key Responsibilities

Transform the company's marketing activities by developing and implementing global, holistic, data-driven, strategies that align with company goals and drive revenue growth.
Build the identity and positioning of the company's iconic brands to increase demand and brand health KPIs.
Develop, optimize, and execute comprehensive marketing strategies for Cond Nast brands to support customer acquisition, subscription monetization, client activation, and B2B efforts across all platforms.
Team Leadership

Partner with key stakeholders to optimize revenue marketing structure, creating consistent roles and processes that will allow Cond Nast to deliver best-in-class creative initiatives while ensuring we operate efficiently and effectively.
Lead and operate with a global mindset to support the marketing organization's day-to-day operational and strategic aspects.
Build, manage, and motivate a high-performing marketing team which encompasses B2B, sales marketing / proposal development, brand marketing, creative, production across all platforms and events.
Foster a culture of creativity and innovation, encouraging new ideas and approaches.
Functional Responsibilities

Directly oversee marketing efforts related to consumer/subscription, e-commerce and advertising revenue growth. Ensure that all work is aligned with editorial vision for each of our brands.
Lead the team in ideation and execution of all creative marketing initiatives around brand and cultural moments; develop new initiatives and packages that resonate with advertisers and audiences, and drive paths to monetization.
Oversee the activation of marketing campaigns across all channels and platforms to ensure creative excellence and a holistic, data-driven strategy that aligns with company goals
Manage the revenue marketing budget and determine the appropriate investment level for all marketing efforts to achieve optimal results.
Analyze performance and ROI metrics to measure success, report to executive leadership, and inform future strategies.
Cross-Functional Collaboration

Work closely with leaders across Revenue, Editorial, Technology, and Business Strategy to define the holistic value proposition, channel, pricing, and packaging strategy.
Work closely with market Managing Directors and Editorial and Operations teams to help ensure the brands are being interpreted appropriately at the local level.
Share best practices across the organization to ensure holistic business growth.
Desired Outcomes

Unite and lead a high-performing, results-oriented, and intensely collaborative global revenue marketing team. Build a team capable of executing evolving strategies and achieving ambitious growth goals.
Capture and optimize the opportunities across Cond Nast's multiple revenue streams, including direct-to-consumer revenue (i.e., subscription, memberships), advertising, events and e-commerce
Calibrate, fine-tune and improve the identity and positioning of the global Cond Nast titles and offerings. Develop enhanced brand positioning and tell the right stories in ways that increase demand.
The expected base salary range for this position is from $420,000-$465,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.
In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.