Vice President, Marketing and Label Strategy

Vice President, Marketing & Label Strategy – Republic Records' K‑Pop Initiatives

This role leads the development and execution of marketing, audience growth, and commercial strategies for Republic's K‑Pop and Korean music initiatives. The VP will drive artist development, fan engagement, streaming growth, and market expansion across the U.S. and globally.
Responsibilities

Lead strategic planning for marketing and label strategy for K‑Pop initiatives.
Drive artist development, fan engagement and streaming growth across U.S. and global markets.
Expand market presence through coordinated global campaigns.
Maintain strong relationships with Korean headquarters teams, U.S.-based Korean music organizations, and the UMG ecosystem.
Integrate AI‑driven marketing and audience development tools into campaigns.
Qualifications

8–10+ years of experience in music marketing, label strategy, or artist development with expertise in the K‑Pop industry.
Bilingual in Korean and English; significant professional experience in both Korea and the United States.
Deep understanding of Korean consumer trends, entertainment, cultural landscape and fandom communities.
Knowledge of Universal Music Group operations and organizational structure.
Experience managing cross‑functional teams and global campaigns.
Proficiency with digital marketing, audience development, streaming strategy, and commercial growth.
Familiarity with AI tools for marketing, audience insights and operational efficiency.
Strong leadership, communication and stakeholder management skills.
Benefits

Comprehensive medical, dental, and vision coverage including 100% coverage for outpatient in‑network mental health services.
Fertility coverage for eligible medical plan participants.
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
Student loan repayment assistance and tuition reimbursement.
401(k) with 100% immediate vesting on the first 5% of contributions, plus additional UMG contribution.
Flexible paid time off and other leave policies as described (e.g., 3‑week PTO for non‑exempt employees, 2‑week paid winter break, 10 company holidays, Summer Fridays).
Generous paid parental leave for every type of parent.
Additional Information

Job Category: Marketing, Streaming & Digital Media
Salary Range: $98,730 – $175,000 (actual base depends on qualifications, experience, and location)
Equal Opportunity Employer

Universal Music Group is an Equal Opportunity Employer.
E‑Verify

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. UMG is not enrolled in E‑Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E‑Verify, for example candidates on STEM‑OPT.

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