Analyst, Paid Search

Overview
The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path.

Responsibilities

Gather research necessary to build a new campaign

Assist the manager in gathering necessary data for plan development

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

Primary party responsible for trafficking approved plan

Monitor and maintain campaign budgets, pacing and bid adjustments

Active monitoring and management of performance and competitive landscape

Monitor and optimize paid search performance to meet business objectives

Develop and implement optimization recommendations and/or testing plans

Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns

Pull and analyze data to inform campaign reporting and helping to build insights

Maintain monthly billing and partner with client strategy and billing reconciliation team to reconcile discrepancies

Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms,Benchtools, Google Trends

Work closely with manager to establish priorities and manage workload

Timely delivery of all work

Stay informed on search industry trends and new tools and ad formats

Successful completion of training programs and requisite certifications

Foster strong relationships with internal teams and client groups

Qualifications

1+ years of experience in bid management, paid search campaign development/management/optimization with the use of leading search platforms

Strong analytical thinking and mathematical skills and an ability to manage data

Understanding of Search PPC and digital display advertising

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Strong organizational and communication skills

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation
Compensation Range: $50,065 - $73,944 annually. The application deadline for this job posting is 5/21/26.

All your information will be kept confidential according to EEO guidelines.

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