Senior Director, HCP Marketing

Director, HCP Marketing

Please note that this position is based in either San Diego, CA, Princeton, NJ or San Francisco, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.
Position Summary

The Director, HCP Marketing leads the strategy and execution of healthcare providerfocused marketing to drive brand performance and commercialization. This role owns HCP brand strategy, messaging, and integrated multi-channel plans across field sales, peer-to-peer, digital, and non-personal channels. They translate clinical data, market insights, and competitive intelligence into actionable strategies, while partnering closely with Medical Affairs, Sales, Market Access, and Consumer Marketing to ensure strong alignment and field impact. The role also leads KOL engagement, advisory boards, congress strategy, and agency management, while overseeing HCP media, measuring performance, and managing budget. Operating as both a strategic leader and hands-on contributor, this person drives brand planning, ensures compliant execution (MLR), and continuously optimizes programs to meet business goals in a complex, fast-paced environment.
Primary Responsibilities

Functions as both a strategic leader and hands-on contributor within the HCP marketing/brand team
Drives cross-functional brand planning and aligns stakeholders across Commercial, Medical, and Market Access
Translates clinical data, market research, and competitive insights into actionable commercial strategy
Leads peer-to-peer marketing strategy and execution
Partners with Sales, Training, and Market Access to optimize promotional materials and field effectiveness
Owns KOL strategy, builds external relationships, and leads advisory board execution in partnership with Medical
Oversees congress strategy, exhibits, and key marketing-led external engagements
Leads HCP media and digital strategy, continuously measuring performance and optimizing impact; manages agencies and HCP marketing budget while ensuring MLR compliance
Leads the brand strategy and message evolution as well as the development of promotional materials to execute brand strategy across channels including Community based sales team, LTC sales, and non-personal promotion
Other duties as assigned.
Education/Experience/Skills

Bachelor's degree in marketing, health care, business administration or related or an equivalent combination of relevant education and experience may be considered. MBA with emphasis in Marketing, Brand Management, Healthcare marketing or Market Research strongly preferred. A minimum of 10 years marketing, with at least 8 years of progressively responsible experience and advancement within pharmaceutical or biotech industry. A minimum of 2 years in a leadership role required. Neurology therapeutic experience preferred but not required.
Strong Biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.
Experience interfacing with medical affairs.
Ability to work successfully in a dynamic, fast paced, team-oriented environment.
Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
Proficiency at creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals.
Ability to travel up to 40% of time.
Physical Requirements

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication in a standard office environment and while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs.
What We Offer US-Based Employees:

Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance
EEO Statement (US-based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn't exactly what we describe here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.