Web Optimization Specialist

Web Optimization Specialist

At ASSA ABLOY, our mission is to make securely accessing the things in your life noticeably easier, without being noticeable. Our global teams work together to create products and services that add everyday simplicity and convenience to our users' lives. With the ability to control access to what they love the most, we're able to provide peace of mind through safety and visibility. The ASSA ABLOY Accessories Group (AG) and Access & Egress Hardware Group (AEHG) are seeking a data-driven Web Optimization Specialist to support the ongoing performance, usability, and search visibility of multiple websites from brands including Corbin Russwin, McKinney, Rockwood and SARGENT. This role is critical in ensuring a best-in-class digital experience through continuous website enhancements, SEO/GEO execution, and cross-functional collaboration with marketing, product management, and development teams. The ideal candidate will have hands-on experience managing enterprise CMS platforms (such as Adobe Experience Manager or Sitecore), executing both foundational and advanced SEO/GEO strategies, optimizing web landing pages for lead conversion, and implementing UI/UX improvements that enhance engagement. This individual thrives in a fast-paced environment, can manage competing priorities across brands, and proactively identifies opportunities to improve digital performance at scale.
Key Responsibilities:
Website Optimization
SEO/GEO Strategy & Execution
UI/UX Collaboration & Development
Cross-Functional Collaboration & Prioritization
Core Technical Competencies:
Hands-on experience with enterprise CMS platforms such as Adobe Experience Manager (AEM) or Sitecore
Strong understanding of SEO/GEO best practices, including both on-page and technical SEO
Experience with SEO tools such as SEMrush, Google Search Console, or similar platforms
Knowledge of schema markup and structured data implementation
Familiarity with Google Analytics (GA4) and website performance tracking
Working knowledge of UI/UX principles and website usability standards
Proficiency in Microsoft Office
Experience with interactive content platforms such as Foleon or Ceros a plus
Qualifications:
Bachelor's degree in Marketing, Communications, Digital Media, or a related field
3–5+ years of experience in web content management, SEO, or digital experience optimization
Proven experience managing and optimizing websites within an enterprise CMS environment (AEM preferred)
Demonstrated ability to manage multiple projects and priorities in a fast-paced, cross-functional environment
Strong analytical, organizational, and problem-solving skills
Excellent communication and presentation skills, with the ability to lead discussions and influence stakeholders
Why Join ASSA ABLOY?
Be part of a global leader in access solutions, shaping the future of secure, connected environments. Work with cutting-edge digital platforms and an innovative, collaborative marketing team. Play a key role in enhancing digital experiences across industry-leading brands. Contribute to meaningful advancements in safety, security, and sustainability.
We are the ASSA ABLOY Group. Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.