Product Manager, Consultant

The Health Plan Correspondence (HPC) Content & Composition team, part of Member Experience Transformation, manages controls, requirements, features, prioritization, and sequencing to enhance Blue Shield’s transactional communications, including ID cards, bills, and EOBs. The Product Manager, Consultant reports to the Sr. Manager, Product Management and owns the Smart Communications suite (SmartCOMM, SmartIQ, SmartPath, SmartHUB), leading platform strategy, roadmap, feature prioritization, and stakeholder alignment. This role partners closely with content/composition teams and IT to optimize platforms and support a digital‑first correspondence strategy.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high‑performing teams, getting results the right way, and fostering continuous learning.

Responsibilities
Your Work

In this role, you will:

Identify, understand, and develop ongoing key personas for product areas

Exhibit natural and intuitive user empathy

Determine and analyze KPIs at a product level to establish experience success, failures, and next steps through iteration

Conduct secondary market research

Own the Smart Communications product suite end‑to‑end, including platform strategy, roadmap development, feature prioritization, and release planning to ensure the products evolve in alignment with business needs and organizational goals

Partner closely with content and composition management resources to understand operational needs, translate requirements into platform enhancements, and ensure the tools effectively support simplified, standardized, and compliant template output

Serve as the primary liaison between HPC and IT to align platform architecture, data mapping, system integrations, deployment schedules, and technical dependencies across the Smart Communications ecosystem

Utilize product management tools to create, manage, and prioritize agile team backlogs, ensuring work is sequenced to maximize value delivery and minimize risk across the correspondence portfolio

Partner with Communications Governance, Legal, Mandates, and Compliance to ensure platform capabilities and configurations support regulatory requirements and that all changes are governed consistently

Hybrid
This role requires employees to be in‑office based on our hybrid workplace model, balancing purposeful in‑person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in‑office time based on business need.

Qualifications
Your Knowledge and Experience

Minimum 6 years of experience in Product Management, Management Consulting, or Entrepreneurship.

Requires a BA/BS in Business, Finance, Economics, Public Health, or Information Technology, or equivalent experience.

Graduate degree (e.g. MBA) is highly desirable.

Experience with Smart Communications products (SmartCOMM, SmartIQ, SmartPath, SmartHUB) strongly preferred, with demonstrated ability to own and manage a composition platform suite end‑to‑end

Deep understanding of transactional output technology and formats such as batch, XML, JSON, XSD, Elastic, and ERM preferred

Strong process optimization skills to enhance efficiency, accuracy, and scalability

Excellent communication, stakeholder management, and vendor relationship skills

Experience with agile methodologies and product management tools for backlog management and roadmap execution

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

Physical Requirements
Office Environment – roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork – Activity level: Sedentary, frequency most of work day.

Job Info

Job Identification 20261074

Job Category Marketing and Product Management

Posting Date 06/10/2026, 09:44 PM

Job Schedule Full time

Pay Range for California $123100.00 to $184800.00

Pay Range for Bay Area $138800.00 to $208300.00

Note Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles.

Role can be filled by a candidate requiring sponsorship No

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