Principal Technical Marketing Manager – Emerson Test and Measurement (T&M). Lead industry marketing strategy across verticals within the Portfolio Business Unit. Own execution of multi‑channel industry marketing programs, manage the calendar, and measure performance to drive pipeline and revenue growth.
Responsibilities
- Own and drive execution of industry‑specific marketing initiatives across digital, events, content, and social channels.
- Create and execute multi‑channel plans to deliver industry messaging to the right audiences.
- Leverage global marketing‑led activities to target industry audiences with amplification tactics.
- Own the industry marketing calendar and manage cross‑functional dependencies.
- Measure and optimize initiative performance against key metrics including demand responses, leads, pipeline, and marketing contribution to revenue.
- Provide audience guidance to inform marketing planning in collaboration with global campaign managers.
- Report on inbound and outbound metrics across the marketing funnel.
Qualifications
- 8+ years of relevant experience in B2B marketing execution, ideally in technology or industrial sectors.
- Proven ability to plan and orchestrate multi‑channel marketing initiatives across digital and physical channels.
- Strong project management skills with experience managing complex calendars and cross‑channel dependencies.
- Analytical mindset with demonstrated ability to measure and optimize ROI of tactics and initiatives.
- Excellent communication skills to maintain message consistency across channels and stakeholders.
- Ability to collaborate cross‑functionally with technical and product marketing and global marketing teams.
- Self‑motivated and collaborative work ethic.
- Comfortable communicating across organizational and functional levels to discuss strategy and tactics with stakeholders.
- Authorized to work in the United States without sponsorship now and in the future.
Work Authorization
Emerson will only employ those who are legally authorized to work in the United States. This position does not provide sponsorship.
Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability, or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
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