SEO Specialist Job at L2T, LLC in Evanston

L2T, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and a strong expertise in Google, Facebook, and Amazon advertising. For more information: https://l2tmedia.com/

L2T has been ranked by the Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located a few minutes from the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance: 2 days in the office and 3 days remote, with an anchor office day on Wednesdays.

Job Summary
The SEO Specialist is responsible for developing a localized SEO strategy and executing core SEO deliverables for their assigned automotive dealers on a monthly basis. The SEO Specialist must effectively communicate and collaborate across the SEO and Content teams, as well as the Sales and Customer Success Teams, to drive revenue, client retention, and exceptional performance as measured by L2T’s SEO Key Performance Indicators (KPIs).

Responsibilities

Implement and maintain SEO strategies such as keyword research, on‑site optimizations, local citation management, and more.

Execute all pre‑defined SEO tactics for the assigned book of business on a monthly basis.

Provide audits, recommendations, and strategies for continued SEO campaign improvement for clients and prospective clients.

Respond to SEO client requests accurately and in a timely fashion.

Stay current on the latest industry trends, best practices, and search algorithm updates.

Understand and apply all relevant Standard Operating Procedures (SOPs).

Pace SEO tactical work evenly throughout the month, ensuring all clients receive regular updates.

Ensure all SEO work is imported into the client‑facing performance dashboard by month end.

Provide ongoing education within the SEO department and to Sales/CST in the form of insights bulletins, newsworthy updates, and training.

Complete account‑related tasks as assigned by your manager within the given time frame.

Education Requirement

BA/BS

Required Skills

6+ months of relevant experience

Experience with SEO software such as BrightEdge, Ahrefs, and SEMrush

Google Analytics and Google Search Console experience preferred

Ability to manage time and complete multiple tasks to meet deadlines

Strong computer skills, including familiarity with Microsoft Office products, plus advanced problem‑solving and analytical skills

Strategic thinking with the ability to come up with new, creative solutions

Exceptional communication skills to effectively message verbally and in writing, using a variety of communication methods to build productive relationships

Prioritizes and completes tasks with a concern for all details involved; monitors and checks work for accuracy

Easily adapts to change in responsibilities, work processes, timeframes, performance expectations, organizational culture, or work environment

Must be self‑directed and effective working independently, yet equally comfortable contributing in a team environment

Preferred Skills

Experience using AI agents from Copilot or similar tools

Knowledge around GEO and prompt‑tracking is a huge plus

Benefits
L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long‑term disability, commuter benefits, paid maternity leave, employee assistance program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st year), 12 paid holidays, and summer Fridays.

Compensation
The salary for this full‑time position is $50,000 – $53,000, based on experience and the location of where the job is performed.

L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.

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