Digital Marketing Manager

Digital Marketing Manager
We’re looking for a Digital Marketing Manager with a builder mentality who is ready to accelerate growth. You have grown channels rapidly, owned a full‑funnel digital strategy, and know how to connect paid, organic, influencer, DTC and Amazon into one coherent growth plan. You will report to the Director of Brand & Innovation and be our in‑house digital engine, setting strategy and managing execution end‑to‑end, shaping how the brand shows up across platforms, communities, and culture.

Why OM?
At OM, we’re on a mission to bring the power of functional mushrooms to people everywhere. As a leader in the wellness industry, we combine science, innovation, and nature to create products that support healthier lives. Joining OM means becoming part of a passionate, collaborative team where your contributions make a direct impact on our growth, our customers, and the future of the category.

Key Responsibilities

Lead the development of a social‑first brand strategy, content, and activation – own the brand’s voice and presence across all platforms

Paid media direction & execution – manage spend efficiently and optimize relentlessly across channels

Influencer & creator ecosystem – build and manage a best‑in‑class creator program, including TikTok Shop strategy and execution

Performance reporting & optimization – track what matters, cut what doesn’t, and double down on what works

Engagement & collaboration execution – activate partnerships and community moments that build brand love

DTC strategy alignment – integrate digital marketing into the full direct‑to‑consumer funnel

Define social KPIs (engagement, reach, sentiment, conversion)

Track, analyze and optimize campaign performance, garnering insights to refine the strategy

Navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights

Requirements

5‑6+ years of digital marketing experience – brand side strongly preferred; DTC experience mandatory

Wellness or CPG background a strong plus – you understand this consumer and this category

Channel builder – you can show us a channel you grew meaningfully

Full‑funnel owner – paid, organic, influencer, and DTC are one integrated plan in your head, not separate swim lanes

Strategy & execution skills – you can write the brief and then execute against it yourself

TikTok‑native – you understand how the platform works, not just theoretically, and you’ve driven results on it

Data‑driven – you make decisions based on performance, not instinct alone, and you can prove it

Highly autonomous – you don’t need someone to hand you a playbook; you build the playbook

Benefits & Perks

Competitive compensation and bonus opportunities

Medical, Dental, and Vision Insurance

401(k) with Company Safe Harbor Contribution

Paid Time Off, Paid Holidays, and Sick Leave

Paid Parental Leave

Company‑Paid Life and Disability Insurance

Employee Assistance Program (EAP)

Professional development and career growth opportunities

Employee discounts on OM products

Salary: $100,000–120,000

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