Director, Creative Video - Football (6406C), Intercollegiate Athletics 86772

Director, Creative Video - Football (6406C), Intercollegiate Athletics
The Director, Creative Video - Football is a key member of the Athletics Department’s Strawberry Canyon Studios. They will lead the conceptualization and execution of high-impact visual assets that elevate Cal Football’s brand in the marketplace, define the Cal identity across various sports, and amplify Cal’s brand narrative consistent with the external strategy that overlays the unit. This position captures the energy of live sporting events, produces access-driven content, and develops personalized digital content tailored for recruiting and retention of student-athletes and staff and to promote external revenue generation.

Responsibilities

Content Conceptualization & Strategic Pitching – working independently and proactively to pitch high-level storytelling concepts to Cal Athletics leadership; developing content calendars that align with specific recruiting cycles, retention goals, and revenue‑generation windows.

Multimedia Production & High-Impact Execution – leading the end-to-end execution of visual assets including photography, graphics, and visual design; capturing the energy of live events and producing behind‑the‑scenes features that define the Cal brand identity for social platforms and in‑venue videoboards.

Recruitment & Retention Content Specialized Delivery – developing personalized digital content and templates tailored to attract elite recruits, brands, and enhance the student‑athlete experience; ensuring a consistent brand narrative that aids in both player acquisition and internal program loyalty.

Revenue Generation – developing AI‑generated personalized digital content that aligns with brand standards and templates tailored to attract elite brands and elevate the Cal Athletics brand; ensuring a consistent brand narrative that aids in both traditional and new revenue streams and building fan loyalty.

Technological Innovation & AI Integration – leveraging emerging technologies such as Generative AI and advanced editing tools to achieve speed and scale in content production; maintaining University brand guidelines while modernizing the studio’s workflow for faster digital turnaround.

Budgeting & Strategy – managing content creation budgets, tracking expenses, and evaluating content effectiveness via feedback and data to improve future work.

Quality Control & Post-Campaign Analysis – governing the post‑design review process by analyzing feedback and performance; implementing continuous improvements to maintain Power 4 conference excellence.

Required Qualifications

Advanced knowledge of and/or ability to learn about program activity and best practices.

Problem‑solving skills; multi‑task, work with frequent interruptions, and effective listener.

Excellent verbal and written communication skills in the English language.

Proficiency in the use of computer applications relevant to job duties.

Technical expertise in capturing high‑speed sports action and producing content specifically formatted for stadium videoboards and social platforms.

Ability to interpret digital performance metrics (engagement, reach, conversion) to refine content strategy and prove ROI for revenue generation.

Ability to pitch "big picture" concepts to executive leadership and translate them into a cohesive brand narrative.

Skills in recruiting, training, and mentoring a large student/intern workforce while maintaining quality control.

Experience managing production budgets and navigating tight, deadline‑driven schedules common in collegiate athletics.

Ability to work independently while remaining aligned with internal teams.

A solution‑oriented mindset capable of integrating emerging technologies into traditional brand guidelines without compromising quality.

Mastery of the Adobe Creative Cloud and cinematic camera operation.

Deep understanding of AI tools for automated workflows, asset scaling, and creative brainstorming and visualization.

Strong skills in coaching and mentoring lower‑level staff.

Time and project management skills to effectively establish priorities and meet competing deadlines both for themselves and the team.

Interpersonal communications and people management skills to interact effectively with a variety of clients, staff, and vendors.

Strong skills in collaboration to best meet the goals and objectives of the client.

A strong working knowledge of visual asset design, brand development, and the creative process.

Knowledge of NCAA/Power 4 landscape, including recruiting cycles, NIL trends, and student‑athlete retention drivers.

Must maintain current knowledge of and/or ability to learn about applicable rules and standards of the Pacific‑12 Conference, the National Collegiate Athletic Association (NCAA), and other associations and agencies to which the Berkeley campus of the University of California adheres, and at all times avoid any and all violations of these rules and standards.

Education / Training

Bachelor's degree in related area and / or equivalent experience / training (Required)

Compensation
Salary range: $105,000.00 - $115,000.00. This is a monthly‑paid, exempt, full‑time (40 hours/week) career position eligible for UC benefits.

Driving Requirement
Required to hold a valid driver's license, have a driving record that is in accordance with local policies/procedures, and/or enroll in the California Employer Pull Notice Program.

Background Check
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Mandated Reporter
This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter.

Misconduct
As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer. "Misconduct" means any violation of the policies or laws governing conduct at the applicant’s previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer.

Equal Opportunity Employer
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

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