Director, GTM Strategy National Broadcast & Signature Programming

iHeartMedia Commercial Strategy Role

iHeartMedia, the number one audio company in America, reaches 90% of Americans every month. In this role, you will be responsible for translating our National Broadcast Shows, talent-led programming, and cultural moments into clear, compelling, revenue-driving opportunities for the market. This role will define how our most culturally relevant IP shows up commerciallyfrom flagship radio shows to tentpole programming and live momentsensuring sellers can confidently bring these opportunities to market in a way that is differentiated, scalable, and rooted in audience connection.
What You'll Do:
Own the Commercial Narrative for Broadcast & Programming
Lead GTM strategy for national broadcast shows, talent franchises, and signature programming
Develop scalable brand partnership models for nationally syndicated programming and tentpole moments across audio, digital, live event, and integrated solutions.
Translate programming assets into sellable, insight-driven narratives and sponsorship frameworks
Define how talent, content, and moments become monetizable platforms
Continuously refine offerings based on seller feedback, customer demand, performance data, and the competitive landscape.
Sales Enablement & Rollout
Lead GTM strategy from concept through roll out, ensuring they are ready for the field
Make it easy for sellers to know what to sell, when to sell it, and how to talk about it with confidence.
Deliver practical, sales-ready tools including one-pagers, playbooks, FAQs, and pitch guidance.
Cross-Functional Leadership
Partner with Programming, Sales, Marketing, Finance, Legal, Operations, and Research to align on priorities and opportunities and bring programming-led revenue ideas to market
Work with Revenue Operations to set clear pricing frameworks, guardrails, and approvals.
Serve as the single point of accountability for packaging decisions, tradeoffs, and escalations.
Act as the bridge between programming and revenue
Innovation & Continuous Optimization
Establish disciplined but practical processes for creating, approving, and updating offers.
Track how packages perform in the market and make improvements based on results.
Simplify offers and deal structures to reduce friction and speed up sales cycles.
What You'll Need:
8+ years in GTM strategy, product marketing, content monetization, or commercial strategy
Deep understanding of talent-led, content-driven, or IP-based businesses
Proven ability to turn content and culture into commercial opportunity
Strong storytelling and positioning skills (translating complexity into clarity)
Experience working cross-functionally with programming, sales, and marketing teams
Media, audio, or entertainment experience strongly preferred
What Success Looks Like:
Clear, differentiated market narrative for iHeart's broadcast & programming ecosystem
Increased revenue tied to national shows and tentpole programming
Sellers consistently using standardized, high-quality materials
Stronger alignment between Programming and Sales
Compensation: Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data. $104,000 - $130,000
Location: New York, NY: 125 West 55th Street, 10019
Position Type: Regular
Time Type: Full time
Pay Type: Salaried
Benefits: iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following: Employer sponsored medical, dental and vision with a variety of coverage options Company provided and supplemental life insurance Paid vacation and sick time Paid company holidays A Spirit day to encourage and allow our employees to more easily volunteer in their community A 401K plan Employee Assistance Program (EAP) at no cost

services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!