Retail Campaign Program Sr. Marketing Manager

Retail Campaign Program Sr. Marketing Manager

Charlotte, North Carolina

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Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates' physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This job is responsible for the delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes. Key responsibilities include owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions.

The Financial Center Marketing Team is responsible for the strategy, creative execution, and delivery of marketing campaigns, branded and operational signage, as well as associate engagement to over 3,500 financial centers across the country. This position is part of a dynamic, cross-functional team inclusive of agencies, vendors, and business partners. Essential functions and responsibilities include leading end to end creative development for financial center campaigns from strategy/brief to fulfilling a host of tactics, including digital and printed customer facing marketing materials. This position will own creative reviews, synthesizing internal stakeholder reviews from business partners/legal/compliance/brand to ensure error free creative and operationally sound delivery to one of the largest retail networks in the US.

Required Qualifications:

Minimum of 5+ years of retail marketing experience

Comfortable working in an operationally complex and matrixed organization.

Must be confident partnering with and influencing field leadership, merchandising, operations, and real estate services to understand business objectives. Savvy with budget management, financial acumen, and vendor payments.

Must be able to think big picture for the work, but also own the smaller details, and enjoy managing fast paced, complex, detailed programs end to end in an error free manner and on budget.

Ability to communicate clearly, crisply, and distill complex situations to simple solutions.

Must be comfortable working in a team, partnering and supporting teammates as campaign work is done in pod of teammates and lines are deliberately blurred.

Seeking a candidate with experience working through conflicting priorities and ability to quickly changing and adapt as circumstances evolve.

Must be adept in executive level PowerPoint presentation generation, Excel (complex spreadsheets), and navigating platforms that hold data.

Desired Qualifications:

Minimum of 8-10 years retail marketing experience

Skills:

Adaptability

Collaboration

Problem Solving

Product Marketing and Branding

Project Management

Active Listening

Analytical Thinking

Digital Marketing

Oral Communications

User Experience Design

Business Acumen

Prioritization

Solution Delivery Process

Strategic Thinking

Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week:

40

Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.

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Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy ("Policy") establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank's required accommodation request process before your first day of work.

This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.