Location & Hybrid Work
United States, New York, New York. Hybrid: 1-2 days/week in office (200 West 41st Street FL 5, New York, NY 10036). US role; candidates must reside in the United States at the time of application.
Job Summary
The Director, Audience Activation will lead sales initiatives for MRI‑Simmons to grow the Advanced Advertising business, focusing on data enrichment and audience activation. The ideal candidate will collaborate with the Media, Brand, and Agency verticals to develop new sales opportunities, lead or participate in Advanced Advertising presentations, assist in developing new Advanced Advertising product initiatives, and finalize negotiations and contracts for closing new business.
Responsibilities
- Identify, develop, and drive new business and upsell existing opportunities focused on audience activation, enrichment, and data enablement.
- Manage end‑to‑end customer engagement, including strategy, discussions, proposal development, presentations, negotiation, and contracts where necessary.
- Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs and drive utilization.
- Leverage industry relationships across advertising and media agencies, and at times brands, with a focus on stakeholders in programmatic, digital, video, investment, and account teams.
- Lead advanced advertising, audience activation, and other data‑driven proposals and presentations that articulate the value of MRI‑Simmons audience intelligence.
- Act as a trusted advisor to customers by aligning MRI‑Simmons audience solutions to customer business, media, and campaign activation objectives.
- Required to travel approximately 25 % of the time; in‑agency presence expected.
- Partner closely with Commercial, Marketing, Operations, and Product teams to provide client feedback that informs audience development and utilization prioritization.
- Support the development of new data enablement and activation initiatives, partnerships, and go‑to‑market strategies.
- Serve as a subject matter expert for advanced advertising and audience‑based activation, guiding sales colleagues on cross‑team opportunities.
- Coordinate outreach and engagement with internal sales colleagues across all verticals.
- Manage internal sales and audience revenue tracking processes; ensure tracking sheets, audience taxonomies, and CRM accuracy.
- Support revenue collection team where necessary, aligning communication with all stakeholders.
- Collaborate with Operations and Account Management teams to define data, technical, and delivery requirements.
Qualifications
- Bachelor’s degree required.
- 5–10 + years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech.
- Proven success driving audience activation initiatives within agencies or brands.
- Strong ad‑tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams.
- Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV.
- Ability to communicate the value of audience and data‑driven solutions in a clear, compelling way.
- Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred.
- Exceptional relationship management and executive‑level communication skills.
- Strong negotiation skills with experience navigating complex commercial agreements.
- Highly collaborative, proactive, and self‑directed.
Seller Profile
- Consultative, self‑directed seller and evangelist with a hunter mindset and the ability to create opportunities where none previously existed.
- Comfortable leading complex, multi‑stakeholder communication efforts, connecting silos in an enterprise environment such as a large agency holding company.
- Familiarity with Challenger sales methodology and MEDDICC frameworks preferred.
- Strategic thinker who proactively identifies new use cases and growth opportunities.
- Strong agency presence preferred with hands‑on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams.
Benefits
- Comprehensive healthcare plan (medical, RX, dental, and vision).
- Flexible spending accounts and a Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition reimbursement.Discretionary paid time off program and 11 paid holidays.
- Flexible working environment.
- Volunteer time off.
- LinkedIn Learning.
- Employee Assistance Program (EAP).
Additional Information
Salary: $117,250.00 – $150,000.00 (base) plus a sales‑based incentive or performance‑based bonus. Flexible working environment and industry‑leading parental leave, life insurance, education support, and more.
Equal Opportunity Employer
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.
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