Digital Strategist

Digital Strategist
Adpearance is a Portland-based results-driven digital marketing agency known for our work in automotive and expanding to more verticals.

What you'll be doing:

Managing the business and growing relationships with all stakeholders within key Automotive Dealership accounts

Successfully launching new client campaigns and effectively communicating goals & key metrics for success while establishing the relationship post‑sale

Meeting with dealership Owners/GMs, Marketing Directors and/or GSMs to strengthen relationships and engagement

Utilizing data and real‑time market information to make recommendations to clients regarding inventory levels, sales process, marketing efforts and areas of opportunity

Crafting and building the story surrounding the results of existing campaigns and delivering that information to key stakeholders of the business

Using tools such as our Platform, Google Analytics, Google Adwords, Market Share data and dealership CRM data to understand campaign performance and make suggestions to further success

Running and commanding the room during reporting meetings either inside the dealership or via Zoom to deliver campaign performance information to C‑level executives within the Dealership

Presenting areas for growth to existing clients and sister stores to expand business and increase success for our clients

Skills and experience you bring:

Bachelor's Degree or equivalent education and experience

Passion for digital advertising and sales

Minimum two years’ experience in a sales or account management role with direct experience in online marketing or media

Strong team collaboration experience

Assertive, goal‑oriented and self‑motivated

Ability to manage multiple projects and work under deadlines with outstanding organizational skills

Professional communication skills, to work directly with customers

Superior knowledge of digital advertising products (display, search engine marketing, search engine optimization) with the ability to learn new technology

Ability to proactively troubleshoot and find creative solutions

Google Analytics; Google AdWords certifications preferred

Position is hybrid. In office as needed.

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