Senior Consumer Marketing Manager

About the Department
Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

Position
Ensures execution and integration of patient-related initiatives across the organization to the 5-year patient centric strategy. Leverage the capabilities and expertise of patient marketing COE colleagues to ensure brand team needs and issues are met accordingly. Partner with brand teams and key stakeholders to develop insight-driven patient strategies for NNI brands. Lead the development, execution and measurement of brand patient initiatives to ensure delivery of high impact results that will help achieve AB goals. Provide strategic direction and input on tactics across offline and online channels. Work in close partnership with brand teams to ensure alignment of strategy and flawless execution of brand tactics. Serve as the brand account managers or brand point leads within the COE for the brand teams.

Relationships
This position reports Director, Consumer Marketing; interacts with colleagues within the team, Obesity Marketing (at large), Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with headquarters, external agencies, advocacy organizations, strategic alliance partners, digital health / lifestyle / support service partners, research vendors / insights partners, and patients.

Essential Functions
Market Development & Consumer Strategy

Develop consumer strategy to support obesity market development and future launch readiness

Translate insights into segmentation, positioning, messaging, and activation strategies

Identify unmet needs and friction points across the obesity consumer journey

Inform how the organization engages consumers in a highly dynamic and evolving market

Launch Planning & Execution: support end-to-end launch planning for new obesity product; lead development of launch campaigns, messaging, and activation plans; partner with cross-functional teams to ensure launch readiness across consumer touchpoints; align timelines, deliverables, approvals, and execution against key milestones

Consumer Experience / Patient Experience

Design programs to improve consumer education, onboarding, engagement, and persistence

Help create a seamless experience across awareness, treatment consideration, initiation, and ongoing support

Partner with patient services / support teams to identify ways to reduce barriers and improve satisfaction

Evaluate experience gaps and propose enhancements

Partnership Development

Identify, evaluate, and help develop strategic partnerships that improve the consumer experience

Collaborate with external organizations and internal stakeholders to build mutually beneficial programs

Explore partnerships that support education, access, adherence, behavior change, or ongoing engagement

Ensure partnership strategies align with brand objectives, compliance requirements, and consumer needs

Omnichannel Activation & Agency Leadership

Lead agency partners in development of integrated campaigns across digital, social, media, CRM, content, and experiential channels

Ensure messaging is insight-driven, compliant, and aligned with broader brand strategy

Optimize channel mix and creative based on performance

Measurement & Optimization

Define KPIs for market development, launch performance, engagement, and consumer experience

Partner with analytics to monitor performance and optimize initiatives

Use data and insights to refine strategy and improve impact over time

Budget / Governance / Compliance

Manage budgets, forecasts, and agency spend

Lead review and approval processes with legal/regulatory/medical

Ensure materials and programs are compliant and delivered on time

Qualifications

A Bachelor's degree in Marketing, Communications or a health-related field (e.g. health education) or equivalent experience required. Master's degree preferred.

A minimum of 8 years progressive patient marketing, CRM, marketing/brand management, account management and/or sales experience in the pharmaceutical industry required.

Experience in consumer marketing, brand marketing, or launch marketing

Experience in new product launches, preferably in pharma, biotech, or healthcare

Experience in market development or category-building

Experience leading cross-functional commercialization initiatives

Experience developing consumer engagement or patient support programs

Experience working with external partners and agencies

Strong understanding of consumer journey mapping, insights, and social media marketing

Preferred: experience in obesity, metabolic disease, cardiometabolic health, or adjacent specialty categories

Compensation & Benefits
The base compensation range for this position is $120,300 to $222,600. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and company vehicles depending on the position's level or other company factors.

Employees are also eligible to participate in company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The company also offers time off pursuant to its sick time policy, flexible vacation policy, and parental leave policy.

EEO Statement
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

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