Digital Content Strategist and Social Media Coordinator

Job Summary

CU Boulder welcomes applications for a

Digital Content and Social Media Coordinator!

The Digital Content and Social Media Coordinator is responsible for developing, editing, publishing, and managing content across the Division of Operations’ digital communication channels. Operations Division units include Employee Health and Well‑Being (EHWB), Human Resources (HR), the Department of Public Safety (DPS), the Office of Information Technology (OIT), and the Office of Compliance, Ethics and Policy (OCEP). Reporting to the Senior Director of Marketing and Communications, this position serves as the primary content creator and coordinator for divisional websites, newsletters, email communications, social media platforms, and other digital communication channels. This role translates complex operational initiatives, campus projects, services, and programs into engaging, accessible, audience‑centered content and collaborates with divisional leaders, subject matter experts, and campus partners to tell the story of the Division of Operations through strategic content planning, writing, editing, and digital engagement.
Responsibilities

Content Development and Editorial Management

Research, write, edit, and publish content that supports the Division of Operations’ essential communication goals.
Develop articles, feature stories, news updates, project highlights, employee spotlights, and other written communications for internal and external audiences.
Collaborate with subject matter experts to gather information and transform technical or operational content into clear, engaging, and accessible communications.
Serve as an editor for divisional communications, ensuring accuracy, consistency, quality, tone, grammar, and adherence to university standards.
Maintain editorial calendars and coordinate content production schedules across multiple communication channels.
Social Media Strategy and Management

Develop, schedule, publish, and monitor content across divisional social media platforms, including Instagram, LinkedIn, and Facebook.
Create engaging social media campaigns that promote divisional initiatives, services, projects, sustainability efforts, employee achievements, and campus impact.
Manage social media content calendars and coordinate messaging across platforms using Sprout Social.
Monitor audience engagement and respond to inquiries or coordinate responses as appropriate.
Track performance metrics and provide recommendations to improve reach, engagement, and effectiveness.
Website Content Management

Manage and maintain divisional website content to ensure information is accurate, current, accessible, and aligned with communication priorities.
Create and update web pages, news stories, announcements, and resource materials within the university’s content management system.
Recommend improvements to website content organization, readability, and accessibility.
Monitor website analytics and surface insights to inform content decisions.
Email Marketing and Newsletter Communications

Develop and distribute digital newsletters, email campaigns, and targeted communications using Salesforce Marketing Cloud.
Write and edit email copy that aligns with communication objectives and audience needs.
Coordinate content contributions from divisional units and partners.
Monitor email performance metrics and recommend improvements to engagement and effectiveness.
Digital Communications Support and Continuous Improvement

Stay informed about trends, emerging technologies, accessibility requirements, and standards in digital communications and social media.
Recommend new approaches to enhance audience engagement and storytelling.
Support divisional communication campaigns and special projects as assigned.
What We Require

Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, English, Digital Media, or a related field. An equivalent combination of education and professional experience may substitute for the degree requirement.
Two or more years of progressive professional experience in content development, digital communications, social media management, marketing communications, or a related field, including demonstrated experience creating and managing content across multiple digital channels.
Demonstrated experience writing and editing professional communications for diverse audiences.
What You Will Need

Communications and Editorial Expertise

Exceptional writing, editing, proofreading, and copy‑editing skills.
Ability to adapt messaging and tone for different audiences and communication channels.
Strong attention to detail and commitment to accuracy.
Ability to synthesize complex information into clear and engaging content.
Digital Communications Expertise

Proficiency in Canva for social media graphics, email headers, and other digital content assets; familiarity with additional image editing platforms such as Adobe Photoshop or Adobe Express is a plus.
Proficiency in Sprout Social or a comparable social media scheduling and management platform.
Proficiency in Salesforce Marketing Cloud or a comparable email marketing platform.
Knowledge of website content management, digital publishing, and social media standard methodologies across Instagram, LinkedIn, and Facebook.
Understanding of audience engagement strategies and content performance metrics.
Familiarity with digital analytics and content planning tools.
Professional Competencies

Strong organizational and project management skills.
Ability to manage multiple priorities and due dates simultaneously.
Excellent interpersonal and collaborative skills.
Ability to work independently and exercise sound judgment.
Strong customer‑service orientation and commitment to partnership.
Commitment to diversity, equity, inclusion, accessibility, and belonging in communications practices.
Benefits

The annual salary range for this position is $60,000–$75,000. CU Boulder offers a comprehensive benefits package that includes medical, dental, and retirement plans; generous paid time off; tuition assistance for employees and dependents; and an ECO Pass for local transit.
Equal Employment Opportunity Statement

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.

#J-18808-Ljbffr