Content Brand Strategist

Content Brand Strategist
Potomac Bethesda, Maryland, United States

About this position
At Potomac,we’renot for everyone—andthat’sby design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work anddon’tneed handholding to make things happen.

We’rea boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel

Headquarteredin Bethesda, MD, we combine institutional-grade investmentexpertisewith a quantitative process that is Built to Conquer Risk

®.

Summary
Potomac is seeking a

Content Brand Strategist with Advanced Copywriting Experience

to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.

This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.

The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.

Key Responsibilities
Elevate Potomac's Brand Narrative

Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy

Ensure consistency across all internal and external communications

Develop messaging that clearly articulates Potomac's value proposition and differentiators

Partner with leadership to strengthen the firm's market positioning

Develop and execute content strategies aligned with business objectives and growth initiatives

Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts

Identify opportunities to leverage content across multiple channels and audiences

Ensure content supports broader sales and marketing initiatives

Create High-Impact Content

Write and edit compelling content across a variety of formats, including:

Thought leadership articles

Advisor communications

Marketing campaigns

Website content

Executive messaging

Video scripts

Translate complex investment concepts into clear, persuasive, and accessible messaging

Develop content that balances educational value with business objectives

Measure and Improve Performance

Monitor content performance and audience engagement metrics

Use data and insights to refine messaging and content strategy

Continuously identify opportunities to improve effectiveness and impact

Stay informed on industry trends, content best practices, and evolving advisor needs

Qualifications
Required

5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field

Exceptional writing, editing, and storytelling abilities

Experience developing content strategies that support business growth objectives

Demonstrated ability to create compelling content across multiple channels and formats

Strong understanding of audience segmentation and content performance measurement

Experience collaborating with senior leaders and cross-functional teams

Preferred

Experience in financial services, asset management, wealth management, or a related industry

Familiarity with advisor-focused marketing and distribution models

Experience supporting executive thought leadership programs

Understanding of marketing automation, CRM systems, and digital marketing channels

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. Ifyou’relooking for a slow pace and low volume, thisisn’tfor you.If you want to drive, build, and scale, this is your shot.

Benefits

Medical insurance

Vision insurance

Health savings account option

401(k) & other retirement benefits

Paid maternity leave

Paid paternity leave

Disability insurance

Paid time off

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