Product Marketing Lead - TPMM & Release Marketing

Key Responsibilities

Own end-to-end release marketing execution — including release calendars, GA readiness, launch coordination, and monthly/quarterly release updates — across Marketing, Product, and Sales Engineering teams
Build and maintain Salesforce demo orgs used across Campground booths and Tier 1 events (World Tour, TDX, Dreamforce), including scripting, org resets, and Chrome profile management
Author and maintain Booth Readiness Kits (BRKs) — demo scripts, shift logistics, SE onboarding materials — and manage SE staffing coordination across events
Partner deeply with PMs to understand what’s shipping each cycle, confirm GA dates, and coordinate feature prioritization across the portfolio — translating complex technical capabilities into clear, compelling messaging for Sales and SE audiences
Drive release content across channels — release blogs, newsroom articles, demo GIFs, social assets, and release web updates — in partnership with Content Marketing and Digital teams
Drive internal awareness of our latest releases with Sellers and CSMs through release highlights, Slack announcements, enablement assets, and readiness communications — ensuring field teams are equipped to speak to what’s new every release cycle
Serve as the connective tissue between PMM, Product, SE leadership, and Strategic Events to ensure flawless demo execution at every event
Qualifications and Experience

Strong technical expertise building and managing inside Salesforce orgs
Strong demo storytelling ability – can showcase individual product features while weaving them into a bigger narrative that resonates with Sales and SE audiences
Product translation chops – demonstrates the ability to deeply understand products and translate complex technical capabilities into clear, compelling messaging
Cross‑functional influence – proven ability to build strong relationships and influence without authority across Marketing, Product, and SE stakeholders
SE or technical background strongly preferred – a background in Solution Engineering is a real differentiator for this role; candidates coming from SE who want to grow into PMM are highly encouraged to apply
Bonus: Experience with AI‑assisted tooling to automate routine maintenance and tracking
Benefits

Salesforce offers a variety of benefits to help you live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details can be found at https://www.salesforcebenefits.com.
Posting Statement

Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. We believe in equality for all and strive to create an inclusive workplace. All employees and prospective employees will be assessed on the basis of merit, competence, and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other legally protected classifications.

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