SEO Specialist

Position Overview

SEO Specialist – responsible for strengthening our content‑led marketing approach to improve visibility across search engines and AI‑driven answer experiences. This role partners with brand, content, product marketing, analytics, and web teams to transform search insights into prioritized topics, optimized briefs, and content improvements.
Responsibilities

Monitor and report on SEO/AEO performance through a regular cadence, tracking key metrics, trends, risks, and opportunities.
Maintain dashboards and performance summaries to inform prioritization and support cross‑functional stakeholders.
Translate insights into an optimization backlog, recommending on‑page, content, internal linking, and technical improvements.
Develop search‑informed content strategies by analyzing demand, intent, and competitive gaps.
Create clear, optimized content briefs for new content, refreshes, and campaigns to guide writers and partners.
Write or co‑write select content and collaborate with internal teams and external copywriters as needed.
Stay current on AI‑driven and answer‑based search experiences, helping make content more “answer‑ready” and discoverable.
Serve as an internal SEO/AEO advisor by providing guidance, enablement resources, and ongoing support to cross‑functional teams.
Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
1+ years of experience in SEO (and/or AEO), content marketing, or digital marketing.
Experience with Google Analytics, Google Search Console, and Semrush or similar tools (required).
Hands‑on experience contributing to content briefs, content optimization, and/or publishing workflows.
Comfort collaborating with writers, marketers, and web teams to implement improvements and track results.
Ability to use data and curiosity to find opportunities, ask good questions, and validate assumptions before recommending action.
Communicates clearly – able to explain SEO/AEO recommendations to non‑specialists and align partners on next steps.
Takes initiative to move work forward, from identifying a topic gap to delivering a brief and supporting execution.
Compensation

Estimated base salary: $68,000 to $93,500 annually.
Benefits

Medical and dental coverage that begins on day one.
Insurance coverage: basic life, accident, short‑term and long‑term disability, business travel accident insurance.
Employee Stock Purchase Plan (ESPP), allowing purchase of company stock at a discount.
401(k) Retirement Savings Plan (RSP) with employee contributions and company matching.
Flexible Spending Accounts.
Educational assistance programs.
Paid holidays and paid time off ranging from 20 to 35 days based on length of service.
Family and medical leaves of absence, paid parental leave.
Commuting benefits, Employee Discount Program, Employee Assistance Program (EAP), childcare benefits.
EEO Statement

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender identity, national origin, age, sexual orientation, disability, or any other legally protected characteristic. Workplace discrimination is illegal. Baxter is committed to providing reasonable accommodations to individuals with disabilities and encourages applicants to request accommodations.

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