PR & Communications Manager

Summary of Job Description
The Manager, PR & Corporate Communications implements Panda's communications strategies and activities, focusing on PR strategy and agency management as well as supporting corporate communications. This position manages day-to-day execution of PR and Communications plans in partnership with cross-functional partners and agencies. The Manager leads a small team of associates, developing and coaching them to elevate their performance. The PR & Communications Team is part of the Corporate Communications team within the Marketing Department.

Job Responsibilities

Campaign and Brand PR:

Spearheads the development and implementation of Panda's PR strategies through multi-channel national campaigns designed to boost sales and strengthen brand reputation. Vets, evaluates, and recommends earned brand and influencer partnerships to drive campaign success and support evergreen initiatives.

Always-On PR:

Develops and executes proactive, always-on / evergreen PR programming aimed at elevating Panda's brand reputation and sustainably generating consumer demand.

Executive Communications:

Crafts and drives comprehensive executive communications strategies, including preparing executives for speaking and media opportunities.

Crisis Communications:

Provides support for proactive corporate communications initiatives that build reputation, while also playing a key role in reactive, rapid-response crisis management and preparedness.

Community Relations:

Cultivates best-in-class brand reputation by amplifying news of Panda's community care and corporate giving, including the identification of compelling storytelling opportunities and the creation of the overarching earned media strategy.

People Development:

Manages a team of PR & Communications associates, developing and coaching them to maximize their performance. Works with PR and Comms leadership on recruiting and retaining associates.

How we reward you

Hybrid Work schedule

401K with company match

Yearly bonus opportunity

Full medical, dental, and vision insurance

On-site fitness center, biometric screen, and flu shot clinic

Discounts at Panda restaurants, theme parks, and gym memberships

Paid time off starting at 15 days with 7 federal holidays

Continuous education assistance and scholarships

Income protection including Disability, Life and AD&D insurance

Bereavement leave

Benefits available for eligible permanent full time associates.

Your background & experience

Bachelor's degree in Communications, Journalism, or Public/Government Relations

5+ years of experience in communications, public relations, and/or influencer marketing representing an organization in the community, preferably in a retail/hospitality environment, with increasing management/project management experience.

Internal communications experience preferred but not mandatory

Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

If hired, completion of annual store training.

Pay Range: M2: $112,500 - $158,000 / Annual

Within the range, individual pay is determined using various factors, including work location and experience.

Panda Restaurant Group, Inc. EEO Statement
Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodation. The Americans with Disabilities Act (ADA) prohibits discrimination against qualified individuals on the basis of disability. Applicants are entitled to reasonable accommodations, absent undue hardship, to effectively participate in the application and hiring process, for example, sign language interpreters. If you believe you require an accommodation for the application or interview process or for the position for which you are applying, please reach out to TASupport@PandaRG.com.

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