Associate Dealer Programs Manager (23672)

Associate Dealer Programs Manager

The Associate Dealer Programs Manager is responsible for overseeing all aspects of dealer program administration, planning, execution, and development. This role manages the Associate Dealer Program, Consumer Rebate Program, and Retail Sales Spiff Program while working closely with internal teams and external partners to drive program growth, effectiveness, and market competitiveness.
Responsibilities

Manage third‑party vendor relationships and serve as a key liaison across Sales, FAST, and TBR teams to ensure alignment and execution of business objectives.
Oversee Fanatic distributor and dealer relationships, associate dealer programs, and the planning and execution of quarterly promotional initiatives.
Lead department and team management, including mentoring and developing staff such as the Fanatic Administrator, Assistant, and temporary employees.
Foster collaboration and communication across internal departments to support program and business objectives.
Manage promotional communications and spiff reporting in partnership with Sales and Finance.
Oversee consumer rebate programs, including implementation, communication, and reconciliation processes.
Provide ongoing support and guidance to Fanatic distributors and dealers.
Produce and analyze sales performance reporting using BI tools, Excel, and pivot tables.
Participate in Daily Morning Sales Review (MSR) meetings and provide program updates as needed.
Oversee departmental budgeting, financial reconciliation, and quarterly and annual payout processes.
Analyze program performance to identify improvement opportunities and enhance promotional effectiveness and competitive advantage.
Ensure timely completion and tracking of action items and follow‑ups.
Principal Tasks

Provide strategic leadership and oversight of department operations, employee development, and performance management while fostering a collaborative, high‑performing culture.
Lead the strategy, execution, and continuous improvement of the Fanatic program, consumer rebate programs, retail incentive initiatives, and dealer engagement programs.
Oversee budgets, financial planning, vendor relationships, program compliance, and reward fulfillment to ensure operational excellence and business results.
Partner cross‑functionally to drive process improvements, enhance dealer participation, and align organizational objectives through effective communication, training, and strategic program execution.
Qualifications

A minimum of three to five years of experience in a corporate environment with demonstrated experience collaborating across departments, preparing reports, managing data, and working with external vendors.
Experience within the automotive, powersports, or related industry preferred.
Bachelor’s degree in Marketing, Business Administration, Management, or a related field from an accredited college or university required; equivalent combination of education and relevant work experience may be considered.
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
Strong analytical, organizational, and problem‑solving skills.
Excellent written and verbal communication skills.
Effective presentation and interpersonal skills, with the ability to communicate across all levels of the organization.
Highly organized, detail‑oriented, and able to manage multiple priorities in a deadline‑driven environment.
Self‑motivated with the ability to work independently and as part of a team.
Demonstrated ability to lead, influence, and motivate others.
Ability and willingness to travel approximately 15% or more of the time by air and ground transportation.
Location Requirement

Candidates must reside in California and within reasonable distance of our corporate office in Rancho Cucamonga, CA.
Schedule

8:00am – 5:00pm (core business hours). Managers may adjust the schedule as needed based on business needs.
After the first 30 days onsite, the schedule becomes hybrid: in‑office on Monday, Tuesday, and Thursday; remote on Wednesday and Friday.
Physical and Travel Requirements

Ability to sit, stand, walk, bend, stoop, crouch, reach, and use hands and fingers for extended periods. Ability to lift and move items up to 50pounds. Possibility of outdoor events in off‑road, desert, mountainous, and rugged environments. Travel by air and ground transportation is required.

#J-18808-Ljbffr