Marketing Manager

Western States Metal Roofing is one of the nation's leading manufacturers of metal roofing and siding products. We're looking for a Marketing Manager who understands that marketing isn't measured by likes and impressions—it's measured by leads, opportunities, and sales.
If your idea of marketing is simply scheduling posts and making graphics, this isn't the position for you.
We're looking for someone who can build strategy, execute campaigns, analyze data, improve SEO, manage digital advertising, create compelling content, and most importantly, drive measurable business growth.
Responsibilities Develop and execute marketing strategies that generate qualified leads
Manage and improve SEO and website performance
Oversee social media strategy across all platforms
Create and coordinate content including blogs, videos, email campaigns, and product launches
Analyze marketing analytics and provide actionable reporting
Improve conversion rates throughout the customer journey
Work closely with Sales to align marketing efforts with revenue goals
Manage outside agencies and vendors when necessary
Develop marketing calendars and campaign plans
Stay ahead of industry trends and AI-driven marketing technologies
What We're Looking For Proven experience leading marketing initiatives that produced measurable results
Strong understanding of digital marketing, SEO, PPC, email marketing, and analytics
Excellent communication and project management skills
Ability to think strategically while executing tactically
Comfortable making decisions based on data, not opinions
Experience with CRM and marketing automation platforms is preferred
Experience in manufacturing, construction, building products, or B2B marketing is a major plus
The Right Person You are:
Competitive
Results-driven
Creative but analytical
Organized and accountable
Constantly looking for ways to improve
Comfortable being challenged and held accountable for performance
The Wrong Person This position is probably not for you if:
You believe success is measured by likes and followers alone
You need constant direction on what to do next
You avoid analytics and performance metrics
You prefer activity over results
Why Join Western States Metal Roofing? Industry-leading company with national reach
Fast-paced environment where ideas become reality
Opportunity to build and shape the marketing department
Work alongside leadership that values innovation and execution
Competitive compensation based on experience
Benefits package and opportunities for advancement
If you're the type of marketer who wants to build something meaningful and can prove your work drives business, we'd love to hear from you.
Apply today with your resume and examples of campaigns or projects that delivered measurable results.

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