Marketing Strategist

The primary responsibility of the Marketing Strategist is to lead marketing initiatives supporting Continuing Medical Education (CME), annual meetings, and membership growth while serving as a trusted advisor to clients. This role requires the ability to translate complex educational objectives into clear, compelling, and results-driven marketing strategies that engage healthcare professionals and drive measurable outcomes.

In an AMC environment, you understand the difference: variety, pace, and true client partnership. At Veritas, you’ll manage a diverse portfolio of medical association clients with a genuine seat at the table, leading strategy, advising clients, and driving measurable outcomes across CME programs, meetings, and membership initiatives. This position is ideal for a marketer who is intellectually curious, data-informed, confident in client-facing conversations, and comfortable operating across multiple priorities and stakeholders.

Position Responsibilities
Strategic Marketing & Campaign Execution

Develop and execute integrated marketing strategies across multiple clients to drive CME participation, event registration, and member engagement

Build annual marketing plans and campaign-specific strategies aligned with client goals and timelines

Translate complex clinical and educational content into clear, audience-focused messaging

Lead multi-channel campaigns across email, web, social media, and digital platforms

Design and optimize automated workflows that guide learners from awareness through registration, participation, and CME certification

Content Development & Messaging

Write and refine high-impact marketing content including emails, landing pages, social media, and promotional materials ensuring alignment with ACCME guidelines

Ensure brand alignment, voice consistency, and messaging clarity across all deliverables

Tailor communications to diverse healthcare audiences

Maintain high standards of accuracy, tone, and compliance

Stay Current on industry trends, best practices, with awareness of HIPAA considerations

Performance Tracking & Optimization

Monitor and analyze campaign performance

Use data-driven insights to refine strategies and improve ROIDevelop audience segmentation strategies

Present performance reports with actionable recommendations

Client & Team Collaboration

Serve as the primary marketing lead for assigned clients

Collaborate with internal teams to execute campaigns

Participate in and lead client meetings

Manage multiple priorities in a deadline-driven environment

Event & CME Marketing

Lead marketing strategy for meetings and educational programs

Develop promotional timelines

Support pre-, during-, and post-event marketing

Qualifications

Excellent written and verbal communication skills

3–5+ years of relevant marketing experience

Experience with marketing automation and segmentation

Strong multi-channel campaign experience

Ability to manage multiple clients and competing priorities

Experience with marketing platforms, design tools, and analytics tools

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